Test Bank For MindTap for Internet Marketing - 4th - 2018 All Chapters - 9781337106764.pdf

Fullp filep atp http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane




Chapter 02 Developing Successful Marketing S
p p p p p



trategies
Student:p

1. Whichp ofp thep followingp isp NOTp onep ofp Canadianp Tire'sp corep businesses?


A. CanadianpTire
pRetail.


B. CanadianpTirepTravel
pServices.


C. PartSourcp
e.
D. CanadianpTirepFinancial
pServices.



2. CanadianpTirepispapCanadianpsuccesspstory.pCanadianpTirepemployspmorepthanp70,000pC
anadianspandphasprevenuespofpcloseptop annually.


A. $5
billion
B. $7.5
billion
C. $6
billion
D. $10
billion

3. WhichpnewpinitiativespdemonstratepanpunderstandingpofpthepdirectionpofpCanadianpTirep
of:p"creatingpcustomerspforplifepandpshareholderpvalue,"pbypthepmarketingp department?


A. mobilepapp
lication
B. "Canadiana"
pproducts


C. onlypusingpMade-In-
Canadapproducts
D. usingpapCRM
ptool

, Fullp filep atp http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
4. Inptoday'spglobalpcompetition,pitpispimportantptoprecognizepthepkindspofporganizationspt
hatpexist.pOrganizationspcanpbasicallypbepdividedpintoptwopcategories:


A. privatelypownedpandppublicallyp
owned.
B. regulatedpand
punregulated.


C. domesticpandpmulti-
pnational.


D. businesspandpnon-
pprofit.



5. PlanpCanada,papnongovernmentalporganizationpthatpservespitspcustomerspbutpdoespnotp
havepprofitpaspanporganizationalpgoalpispconsideredpa


A. business
pfirm


B. nonprofitpor
ganization
C. government
pagency


D. publicpuni
versity

6. Ford,p GM,p andp Toyota,p allp developp automobiles.p Thisp groupp createp a(n):


A. product
pmarket

.
B. conglomerat
pe.


C. industr
py.


D. carte
pl.

, Fullp filep atp http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
7. John'spAutopWreckerspispapprivatelypownedporganizationpthatpservespitspcustomerspinp
orderptopearnpapprofitpispcalledpa:


A. business
pfirm.


B. nonprofitporg
anization.
C. communitypaction
pprogram.


D. manufacturing
pagent.



8. George'spComputerpRepairspispfocusedponpearningpmoneypforpitspowners,pwhilepPlanpC
anadapispfocusedponpsolvingpcommunitypissuespoverseaspandpispnotpconcernedpaboutpe
arningpapprofit.pThepcontrastpbetweenptheseptwopis:


A. George'spComputerpRepairspispconsideredpapbusiness,pwhilepPlanpCanadapisp
consideredpapnonprofitporganization
B. George'spComputerpRepairspispapshareholderpcompany,pwhilepPlanpCanadapispapforp
profitpcompany
C. George'spComputerpRepairspispapnonprofit,pwhilepPlanpCanadapispapforpprofitp
companypD.pBothpservepcustomers,psoptherepispnopcontrastpbetweenptheptwo

9. WhilepundertakingpriskptopofferpthepiPhone,pApplepComputerspisprewardedpbypreceivingpt
hepfollowingpreward:


A. Shareholders'
pequity


B. Profip
t
C. Inventory
pturnover


D. Contribution
pmargin

, Fullp filep atp http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
10. AtpApplepComputers,pthepfinancialpdepartmentpconsiderspthepprofitpearnedpatpthependp
ofpthepdaypas:


A. theppointpatpwhichpcompanypassetspequalpcompanyp
liabilities.
B. thepmoneypleftpoverpafterpapfirm'sptotalpexpensesparepsubtractedpfrompitspt
otalprevenues.
C. thepgoodwillpearnedpfrompimplementingpthepsocietalp
marketingpconcept.
D. thepmoneypearnedpasplongpaspthepeconomicporderpquantitypisp
maintained.

11. Aplegalpentitypofppeoplepwhopsharepapcommonpmissionpispreferredptopaspa(n):


A. specialpinterest
pgroup.


B. organizatiop
n.
C. lobby
group.
D. industr
py.



12. Teluspofferspseveralpmobilepphonepplans,pwhichpofpthepfollowingpbestpdescribespwhatp
constitutesptheirppotentialpofferings?


A. productspand
pservices.


B. products,pservices,pideaspandp
experiences.
C. physicalpgoodspandp
services.
D. products
ponly.