Introduction to Business Analytics 1st Edition Vernon J. Richardson Marcia
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Weiden Chapter 1-11
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Answers are at the End of Each Chapter
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Chapter 1 h
Student name: h
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A business process is a coordinated, standardized set of activities conducted by both people
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and equipment to accomplish a specific business task.
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⊚ true h
⊚ false h
2) A business analyst is a data scientist who collects data to help an organization make
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effective business decisions.
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⊚ true h
⊚ false h
3) Data is defined as information organized in a meaningful way to be useful to the user.
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⊚ true h
⊚ false h
4) Information is defined as being data organized in a meaningful way to be useful to the user in
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a given context.
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⊚ true h
⊚ false h
5) A data scientist is a liaison between decision makers and business analysts.
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⊚ true h
⊚ false h
6) Operations analytics uses business analytics to measure and improve the efficiency and
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effectiveness of the company’s operations.
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⊚ false h
,7) The third step in the SOAR analytics model is to Access the data.
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⊚ true h
⊚ false h
8) Exploratory data visualization is used to communicate results of the analysis to decision
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makers and other stakeholders.
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⊚ true h
⊚ false h
CHECK ALL THE APPLY. Choose all options that best completes the statement or
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answers the question.
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9) A visualization may be used to help with which component of the SOAR model?
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A) Specify the Question h h
B) Obtain the Data h h
C) Analyze the Data h h
D) Report the Results h h
MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
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answers the question.
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10) The difficulty a person faces in understanding a problem and making a decision as a
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consequence of having too much data.
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A) Data Complexity h
B) Data Overload h
C) Analytics Mindset h
D) Data Challenges h
11) Which step of the SOAR model would usually involve computing an average?
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A) Specify the Question h h
B) Obtain the Data h h
C) Analyze the Data h h
D) Report the Results h h
12) Which step of the SOAR model most appropriately addresses the skill mentioned by EY’s
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analytics mindset of “extract, transform and load relevant data”?
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A) Specify the Question h h
B) Obtain the Data h h
C) Analyze the Data h h
D) Report the Results h h
, 13) Use of a dashboard to track relevant outcomes would be consistent with which component of
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hthe SOAR model?
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A) Specify the Question h h
B) Obtain the Data h h
C) Analyze the Data h h
D) Report the Results h h
14) What type of question(s) works to explain “Why did net income increase even though sales
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hdid not?”
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A) What happened? What is happening?h h h h
B) Why did it happen? What are the root causes of past results?
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C) Will it happen in the future? What is the probability something will happen? Is it
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forecastable?
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D) What should we do based on what we expect will happen? How do we optimize our
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performance based on potential constraints?
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15) What type of question is used in finding the level of sales needed to break even (exactly zero
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hprofit)?
A) What happened? What is happening?h h h h
B) Why did it happen? What are the root causes of past results?
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C) Will it happen in the future? What is the probability something will happen? Is it
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forecastable?
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D) What should we do based on what we expect will happen? How do we optimize our
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performance based on potential constraints?
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16) What type of question is “How long will it take for Christmas products to arrive at our stores
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hif we source the products from Mexico rather than Indonesia?”
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A) What happened? What is happening?
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B) Why did it happen? What are the root causes of past results?
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C) Will it happen in the future? What is the probability something will happen? Is it
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forecastable?
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D) What should we do based on what we expect will happen? How do we optimize our
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performance based on potential constraints?
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