A Preface To Marketing
Management 15th Edition
By Paul Peter, James
Donnelly (Test Bank)
What type of demand is it when consumers dislike the product and may even pay a
price to avoid it? - ANSWERS--Negative Demand
Companies are recognizing that much of their market value comes from - ANSWERS--
Intangible Assets
Intangible assets are - ANSWERS--brands, customer base, employees, distribution and
supplier relations
Converting an indifferent consumer to a new customer is what type of concept-if left
alone they will not buy - ANSWERS--Selling Concept
What is marketed? - ANSWERS--Goods, services, events, experiences, persons,
places, properties, organizations, information, ideas
Consumers favor products offering the most quality, innovative features and
performance - ANSWERS--Product Concept
Finding the right product for your consumer and not the right consumer for your product
- ANSWERS--Marketing Concept
Management 15th Edition
By Paul Peter, James
Donnelly (Test Bank)
What type of demand is it when consumers dislike the product and may even pay a
price to avoid it? - ANSWERS--Negative Demand
Companies are recognizing that much of their market value comes from - ANSWERS--
Intangible Assets
Intangible assets are - ANSWERS--brands, customer base, employees, distribution and
supplier relations
Converting an indifferent consumer to a new customer is what type of concept-if left
alone they will not buy - ANSWERS--Selling Concept
What is marketed? - ANSWERS--Goods, services, events, experiences, persons,
places, properties, organizations, information, ideas
Consumers favor products offering the most quality, innovative features and
performance - ANSWERS--Product Concept
Finding the right product for your consumer and not the right consumer for your product
- ANSWERS--Marketing Concept
