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Digital Marketing Stukent Quiz Ch 1,8,9,10,11,12 Questions
and Correct Detailed Answers (Verified Answers)
How does analytics track the identity of a computer?
Ans: It places a cookie on each computer that visits the site.
What technical information about a visitor's computer is NOT known to analytics?
Ans: Memory
What is the most detailed level of geographic information known to analytics?
Ans: Zip code
A "hit" is another term for
Ans: a page view
My analytics tells me that last week my site had 3,000 visits but only 2,500 visitors.
What explains this discrepancy?
Ans: Some visitors made multiple visits.
The 3,000 visits to my site last week resulted in 12,000 hits. What was the average
page depth last week?
pg. 1
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Ans: 4
A retail site should track conversions by setting up a(n) ___________ goal in analytics.
Ans: Destination
I have a blog and I want to track the engagement of my readers. My blog posts
usually take at least 4 minutes to read, and I want to track the percentage of users
who read an entire blog post. I should set up a(n) _____________ goal.
Ans: Time on site
KPI stands for
Ans: key performance indicator.
A media site with lots of written articles should probably use __________ as a KPI,
while a media site with mostly video content should us ____________ as a KPI.
Ans: average page depth; average visit duration
Consider the following conversion funnel: Visits: 1000 > Product in cart: 100 >
Proceed to checkout: 98 > Entered shipping information: 93 > Entered payment
pg. 2
Digital Marketing Stukent Quiz Ch 1,8,9,10,11,12 Questions
and Correct Detailed Answers (Verified Answers)
How does analytics track the identity of a computer?
Ans: It places a cookie on each computer that visits the site.
What technical information about a visitor's computer is NOT known to analytics?
Ans: Memory
What is the most detailed level of geographic information known to analytics?
Ans: Zip code
A "hit" is another term for
Ans: a page view
My analytics tells me that last week my site had 3,000 visits but only 2,500 visitors.
What explains this discrepancy?
Ans: Some visitors made multiple visits.
The 3,000 visits to my site last week resulted in 12,000 hits. What was the average
page depth last week?
pg. 1
, Click here- Nclex - Stuvia US
Ans: 4
A retail site should track conversions by setting up a(n) ___________ goal in analytics.
Ans: Destination
I have a blog and I want to track the engagement of my readers. My blog posts
usually take at least 4 minutes to read, and I want to track the percentage of users
who read an entire blog post. I should set up a(n) _____________ goal.
Ans: Time on site
KPI stands for
Ans: key performance indicator.
A media site with lots of written articles should probably use __________ as a KPI,
while a media site with mostly video content should us ____________ as a KPI.
Ans: average page depth; average visit duration
Consider the following conversion funnel: Visits: 1000 > Product in cart: 100 >
Proceed to checkout: 98 > Entered shipping information: 93 > Entered payment
pg. 2
