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Digital Marketing Exam - Ch. 1-8 StuKent Questions and
Correct Detailed Answers (Verified Answers)
URL (Uniform Resource Locator)
Ans: "amazon.com", "http://amazon.com", "http://www.amazon.com" indicating
which webpage the user wants to display.
Domain Name
Ans: "Amazon.com" - name of a website.
IP address
Ans: Internet Protocol address; standardized set of procedures for locating
computers connected to the internet and for transferring information from one
computer to another.
Server
Ans: a computer connected to the internet that fulfills information requests to the
website
Cookie
pg. 1
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Ans: unique identifier that Amazon placed on John's computer during one of his
previous visits to amazon.com so Amazon could remember him.
Typically used to tailor the website experience to each user.
Can better recommend products John (user) might like based on his browsing and
purchase history.
Dynamic Serverside Programming Language Examples
Ans: Java, C++, Perl, and PHP
HTML
Ans: Hypertext markup language that web browsers process
Javascript
Ans: Client-side coding languages that web browsers process to display webpages
Web Browsers
Ans: software that displays webpages -- Internet Explorer, Firefox, Chrome, Safari,
Opera
pg. 2
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Transport Layer Security (TLS)
Ans: an encryption method to prevent eavesdropping from third parties; how credit
card info is sent when a customer purchases something online
Secure Sockets Layer (SSL)
Ans: Predecessor of TLS
Web Hosting
Ans: providing server space for others to run a website
Three types of traffic (visitors)
Ans: 1. Direct traffic (an internet user types the website's URL directly into the
browser)
2. Referral traffic (an internet user clicks on a link to the site from another site)
3. Search traffic (an internet user clicks on a link to the site from a search engine
results page -- though this can technically be considered referral traffic, search traffic
and referral traffic differ from one another in many ways and so are considered
separately)
Direct Traffic
pg. 3
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Ans: Most websites earn little; comes from either offline advertising activities or from
habit. Type the URL directly into their browser's address bar.
Referral Traffic
Ans: categorized by paid and unpaid.
Paid Referral Traffic
Ans: banner, text, or rich media ads that a website has paid to display on other
websites
Unpaid Referral Traffic
Ans: any visitors that come to the website from any links that are not paid for
EX: Hyperlinking words in an article to go to an external website
Search Traffic
Ans: can also be categorized as unpaid and paid
Paid Search Traffic
pg. 4
Digital Marketing Exam - Ch. 1-8 StuKent Questions and
Correct Detailed Answers (Verified Answers)
URL (Uniform Resource Locator)
Ans: "amazon.com", "http://amazon.com", "http://www.amazon.com" indicating
which webpage the user wants to display.
Domain Name
Ans: "Amazon.com" - name of a website.
IP address
Ans: Internet Protocol address; standardized set of procedures for locating
computers connected to the internet and for transferring information from one
computer to another.
Server
Ans: a computer connected to the internet that fulfills information requests to the
website
Cookie
pg. 1
, Click here- Nclex - Stuvia US
Ans: unique identifier that Amazon placed on John's computer during one of his
previous visits to amazon.com so Amazon could remember him.
Typically used to tailor the website experience to each user.
Can better recommend products John (user) might like based on his browsing and
purchase history.
Dynamic Serverside Programming Language Examples
Ans: Java, C++, Perl, and PHP
HTML
Ans: Hypertext markup language that web browsers process
Javascript
Ans: Client-side coding languages that web browsers process to display webpages
Web Browsers
Ans: software that displays webpages -- Internet Explorer, Firefox, Chrome, Safari,
Opera
pg. 2
, Click here- Nclex - Stuvia US
Transport Layer Security (TLS)
Ans: an encryption method to prevent eavesdropping from third parties; how credit
card info is sent when a customer purchases something online
Secure Sockets Layer (SSL)
Ans: Predecessor of TLS
Web Hosting
Ans: providing server space for others to run a website
Three types of traffic (visitors)
Ans: 1. Direct traffic (an internet user types the website's URL directly into the
browser)
2. Referral traffic (an internet user clicks on a link to the site from another site)
3. Search traffic (an internet user clicks on a link to the site from a search engine
results page -- though this can technically be considered referral traffic, search traffic
and referral traffic differ from one another in many ways and so are considered
separately)
Direct Traffic
pg. 3
, Click here- Nclex - Stuvia US
Ans: Most websites earn little; comes from either offline advertising activities or from
habit. Type the URL directly into their browser's address bar.
Referral Traffic
Ans: categorized by paid and unpaid.
Paid Referral Traffic
Ans: banner, text, or rich media ads that a website has paid to display on other
websites
Unpaid Referral Traffic
Ans: any visitors that come to the website from any links that are not paid for
EX: Hyperlinking words in an article to go to an external website
Search Traffic
Ans: can also be categorized as unpaid and paid
Paid Search Traffic
pg. 4
