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Stukent: Digital Marketing Questions and Correct Detailed
Answers (Verified Answers)
URL is an acronym for
Ans: Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)?
Ans: a cookie
Which of the following is NOT a dynamic language?
Ans: HTML
How can credit card numbers and other sensitive information be transferred across
the internet without third parties seeing it (and stealing it)?
Ans: Transport layer security encrypts sensitve information
The AIDA model states that the process of creating a customer follows these four
steps:
Ans: Awareness - Interest - Desire - Action
pg. 1
, Click here- Nclex - Stuvia US
Which of the following is NOT an aspect of successful websites?
Ans: Create captivating design
Which of the following is NOT an example of direct traffic?
Ans: Someone types the name of a website into a search bar and clicks the first link
on the search engine results page
Unpaid referral traffic is traffic that comes from
Ans: links from other websites that are not paid for
The primary conversion for a lead generation site is
Ans: Both a phone call or a form fill
When a shopper puts an item in their online shopping cart, Amazon recommends
add-on products to
Ans: increase revenue
What are the 7 principles of conversion?
pg. 2
Stukent: Digital Marketing Questions and Correct Detailed
Answers (Verified Answers)
URL is an acronym for
Ans: Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)?
Ans: a cookie
Which of the following is NOT a dynamic language?
Ans: HTML
How can credit card numbers and other sensitive information be transferred across
the internet without third parties seeing it (and stealing it)?
Ans: Transport layer security encrypts sensitve information
The AIDA model states that the process of creating a customer follows these four
steps:
Ans: Awareness - Interest - Desire - Action
pg. 1
, Click here- Nclex - Stuvia US
Which of the following is NOT an aspect of successful websites?
Ans: Create captivating design
Which of the following is NOT an example of direct traffic?
Ans: Someone types the name of a website into a search bar and clicks the first link
on the search engine results page
Unpaid referral traffic is traffic that comes from
Ans: links from other websites that are not paid for
The primary conversion for a lead generation site is
Ans: Both a phone call or a form fill
When a shopper puts an item in their online shopping cart, Amazon recommends
add-on products to
Ans: increase revenue
What are the 7 principles of conversion?
pg. 2
