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Stukent quiz ch 5 Digital Marketing Questions and Correct Detailed Answers (Verified Answers)

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Stukent quiz ch 5 Digital Marketing Questions and Correct Detailed Answers (Verified Answers)

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Stukent quiz ch 5 Digital Marketing Questions and Correct
Detailed Answers (Verified Answers)
Which is NOT displayed in a PPC text ad?


Ans: the final URL (aka the destination URL)




In a PPC text ad, it is a best practice to include which of the following?


Ans: UVP, call to action, and keywords pertaining to the adgroup




What does PLA stand for?


Ans: Product Listing Ad




What is the correct formula for calculating CTR?


Ans: (clicks/impressions)*100




To calculate your ROAS, you must know what?


Ans: Total revenue and total adspend




How often does Google recalculate quality score?




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