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Chapter 11 Stukent Digital MArketing Questions and Correct
Detailed Answers (Verified Answers)
According to this chapter, perceived value is
Ans: the sense a costumer has of how much a product is worth
T/F The profit margin is the Financial gain from a sale after cost and expenses have
been deducted
Ans: True
In this approach, a high price is set for a product upon its release and is gradually
lowered over time
Ans: price skimming
Price Fixing
Ans: an agreement between two or more firms on the price they will charge for a
product
True or False: Premium pricing is no longer used
by retailers, who have turned to cost-plus pricing
instead due to consumers' interest in finding the
pg. 1
Chapter 11 Stukent Digital MArketing Questions and Correct
Detailed Answers (Verified Answers)
According to this chapter, perceived value is
Ans: the sense a costumer has of how much a product is worth
T/F The profit margin is the Financial gain from a sale after cost and expenses have
been deducted
Ans: True
In this approach, a high price is set for a product upon its release and is gradually
lowered over time
Ans: price skimming
Price Fixing
Ans: an agreement between two or more firms on the price they will charge for a
product
True or False: Premium pricing is no longer used
by retailers, who have turned to cost-plus pricing
instead due to consumers' interest in finding the
pg. 1
