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TEST BANK for Digital Marketing Stra
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tegy: An Integrated Approach to Onli
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ne Marketing 3rd Edition by Simon Ki
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ngsnorth.
All Chapters 1 - 22
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,Full download please email me stoneklopp@gmail.c
nm nm nm nm nm
om
TABLE OF CONTENT
nm nm
Chapternm1:nmThenmfoundatinmonsnmofnmdigitalnmma
rketing.n m Pagenm:nm2
Chapternm2:nmUnderstandingnmthenmdigitalnmeco
systemnmPagenm:nm10
Chapternm3:nmIntegratingnmdigitalnmintonmwidernm
organizationnmstrategynmPagenm:nm13
Chapternm4:nmUnderstandingnmthenmevolvingnmdi
gitalnmconsumernmPagenm:nm17
Chapternm5:nmBarriers,nmconsiderationsnmandnmd
atanmprotectionnminnmdigitalnmmarketingnmstrateg
ynmPagenm:nm21n m Chapternm6:nmEnablingnmtechnol
ogiesnmfornmonlinenmmarketingnmandnmdigitalnmtr
ansformationnmPagenm:nm25n m Chapternm7:nmPla
nningnmyournmdigitalnmmarketingnmstrategynm–
Objectives,nmPagenm:nm29
Chapternm8:nmSEOnmstrategynmandnmorganicnmtech
niquesnmPagenm:nm34
Chapternm9:nmBuildingnmandnmoptimizingnmanmwin
ningnmpaidnmsearchnmstrategynmPagenm:nm38
Chapternm10:nmDisplaynmadvertisingnmandnmprogr
ammaticnmtargetingnmPagenm:nm42
Chapternm11:nmTailoringnmyournmsocialnmmedianmst
rategynm.n m Pagenm:nm45
,Full download please email me stoneklopp@gmail.c
nm nm nm nm nm
om
Chapternm12:nmMarketingnmautomation,nmmessa
gingnmandnmemailnmmarketingnm–
nm thenmunsungnmheroes.
Pagenm:nm50nmChapternm13:nmAffiliatesnmscheme
snmandnmpartnershipsnmtonmdelivernmhighlynmtar
getednmleadsnmPagenm:nm53
Chapternm14:nmLeadnmgenerationnmthatnmdeliversn
m resultsnm.nmPagenm:nm56
Chapternm15:nmContentnmstrategynm–
a keynmpillarnmofnmsuccessnmPagenm:nm60
nm nm
Chapternm16:nmPersonalizingnmthenmcustomernmjour
neynmandnmdigitalnmexperiencenmPagenm:nm65
Chapternm17:nmEffectivenmExperiencenmDesignnm(XD)nm.nmPage
:nm69
Chaptern m 18:nm Optimizingn m yourn m e-commercen m platform
.nmPagenm:nm72
Chapternm19:nmManagingnmloyalty,nmCRMnmandnm
datanm.nmPagenm:nm75
Chapternm20:nmMeasuringnmsuccessnmthroughnmdat
anmanalyticsnmandnmreportingnmPagenm:nm80
Chapternm21:nmProvidingnmanmsmoothnmonlinenmser
vicenmandn m customernmexperiencenmPagenm:nm84
Chapternm22:nmPuttingnmtogethernmyournmdigitaln
m marketingnmstrategy.nmPagenm:nm87
, Full download please email me stoneklopp@gmail.c
nm nm nm nm nm
om
DigitalnmMarketingnmStrategynm3enmbynmSimonnm
KingsnorthnmChapternm1:nmThenmfoundationsnmofnm
digitalnmmarketingn m Testnmbanknmanswers
1. a),nmb),nmd),nme)
2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a),nmb)