Update with Complete Solution
Task 1: Website Evaluation for Paradigm Pet Professionals
C773 - User Interface Design
A. Comparison..of..Content,..Functionality,..and..Navigation
1. Content..Failures
a. Audience:..The..current..website..does..not..present..a..clear..and..well..organized..l
anding..page..that..the..audience..will..expect...It..falls..short..in..addressing..specific
..needs..of..cat..and..dog..owners...Specifically,..for..cat..owners,..it..lacks..detailed..gui
des..on..feeding..cats..of..different..types..and..different..diets,..and..instead..only..in
cludes..age..based..instructions...For..dogs,..it..fails..to..provide..information..on..the
..changing..activity..needs..for..puppies..as..they..grow..into..adult..dogs...It..also..do
esn’t..promote..any..quality..dog..toys..that..can..be..used..to..exercise..them.
b. Stakeholders:..The..current..website..does..not..effectively..communicate..the..purpos
e..and..the..mission..of..the..stakeholders...There..needs..to..be..consistent..branding.
.across..each..page,..but..currently..the..logo..only..appears..once...Additionally,..the..
values..of..the..company..aren’t..clearly..stated,..failing..to..convey..their..mission...St
akeholders..want..to..encourage..users..to..reach..out..and..schedule..appointments..
and..consultations,..but..the..website..doesn’t..have..any..instructions..on..how..to..get
..in..touch...Lastly,..the..website..is..missing..key..terms..and..phrases..that..affect..SEO
..such..as..“new..pet..consultation”..and..“new..pet..care..consultation”,..which..hind
ers..the..stakeholders..ability..to..get..the..website..promoted..on..search..engine..res
ults.
2. Functionality..Failures
a. Audience:..The..website..currently..has..functioning..buttons..that..link..to..other..pag
es,..but..the..layout..is..poorly..constructed...The..most..significant..functionality..fail
ure..is..the..non-
functional..search..bar,..which..disrupts..the..audience's..ability..to..easily..access..inf
ormation..they..are..looking..for...The..broken..search..bar..fails..to..meet..the..audien
ce's..need..for..a..functional..experience...In..addition,..the..menu..bar..incorrectly..hi
, ghlights..the..page..that..the..audience..is..viewing,..making..the..experience..more..c
onfusing.
b. Stakeholders:..The..non-
functional..search..bar..damages..the..websites..reputation..and..trustworthiness,.
.coming..off..as..amateur..and..unprofessional...The
stakeholders..want..to..provide..an..optimal..experience,..and..having..broken..features.
.negatively..impacts..the..audience’s..experience..and..opinion..of..the..company,..cau
sing..them..to..be..far..less..likely..to..continue..using..the..website..and..eventually..sc
heduling..a..consultation.
3. Navigational..Failures
a. Audience:..The..disorganized..navigational..features..will..confuse..the..audience,..le
aving..them..with..a..poor..opinion..on..the..website..and..the..company...The..page..
buttons..on..the..menu..have..no..pop..and..do..not..stand..out,..instead..blending..in..
with..the..background..color..which..makes..them..hard..to..immediately..distinguis
h...The..website..is..even..more..poorly..formatted..for..mobile..devices..and..needs..t
o..be..improved..and..redesigned..to..adapt..to..different..formats.
b. Stakeholders:..The..stakeholders..want..a..user-
friendly..and..easy..to..navigate..website...The..current..navigation..is..poorly..imple
mented..and..designed,..can..not..be..searched..correctly,..and..does..not..conform..t
o..a..variety..of..devices...Stakeholders..will..be..negatively..impacted..by..not..providi
ng..a..more..streamlined..navigation..experience..on..their..website,..and..will..lose..b
usiness..from..potential..customers..that..access..the..site..from..unsupported..devic
es.
B. New..Informational..Architecture
1. Website..Functionality..and..Micro..Interactions
a. Functionality:
i. Audience:..The..website..should..provide..a..functioning..search..bar..that..e
nables..the..audience..to..find..the..exact..pages..and..information..that..the
y..are..looking..for...When..switching..between..devices,..the..website..shoul
d..be..designed..to..adapt..to..the..screen..size..and..type..of..device,..ensuring
..proper..functionality.
ii. Stakeholders:..Stakeholders..would..benefit..from..an..improved,..functioni