COM 275 MSU EXAM 1 TAMBORINI UPDATED QUESTIONS AND
ANSWERS
Models - CORRECT ANSWER✅✅✅Scientific models offer a graphic means of explicating an abstract
process, such as communication (taking an abstract process and making it clear)
Linear models - CORRECT ANSWER✅✅✅Based on principles of stimulus response psychology
Interactive models - CORRECT ANSWER✅✅✅-Circular model in which communication is shown to
be interactive and interpretive
-stressing feedback and exchange
Transactional models - CORRECT ANSWER✅✅✅-Describes the giving and receiving of information
through communication
-stressing interdependence of how messages are formed, exchanged and interpreted
What is Content Analysis research? - CORRECT ANSWER✅✅✅-Assesses what is present in media
-Purely descriptive (goal is to tell us what messages are there not if they have an effect)
Content Analysis (Pros) - CORRECT ANSWER✅✅✅-Describes what's on
-Helps identify areas of interest or concern
Content analysis (Cons) - CORRECT ANSWER✅✅✅-incomplete picture (limited to categories)
-no evidence of media's effect
What are laboratory experiments? (experimental research) - CORRECT ANSWER✅✅✅designed to
assess causal relationships
What are the types of experimental research? - CORRECT ANSWER✅✅✅1. Lab experiment
2. Field experiment
, Laboratory experiments (Pros) - CORRECT ANSWER✅✅✅-Good for establishing causality
-researcher has a lot of control
-inexpensive
-easier for others to replicate
Laboratory experiments (cons) - CORRECT ANSWER✅✅✅-artificial surroundings may affect a
participant's behavior
-experimental bias
What are surveys? - CORRECT ANSWER✅✅✅-Describe characteristics of population
-Establish associations or relations between variables
Survey research (pros) - CORRECT ANSWER✅✅✅-generalizability
-participants are observed in natural settings
-good for providing description
Survey research (cons) - CORRECT ANSWER✅✅✅-little or no evidence of causal relationships (if
there's an effect)
-poor data quality (self-report)
What are the two types of longitudinal data collection? - CORRECT ANSWER✅✅✅1. Panel study
2. cohort study
Cohort - CORRECT ANSWER✅✅✅Measures different people at multiple points in time (different
samples observed at multiple time points) (seseme street study)
Panel - CORRECT ANSWER✅✅✅Measure the same type of people at 2 different points in time (exact
same sample, multiple points in time) (Huesmann, 19986 study)
ANSWERS
Models - CORRECT ANSWER✅✅✅Scientific models offer a graphic means of explicating an abstract
process, such as communication (taking an abstract process and making it clear)
Linear models - CORRECT ANSWER✅✅✅Based on principles of stimulus response psychology
Interactive models - CORRECT ANSWER✅✅✅-Circular model in which communication is shown to
be interactive and interpretive
-stressing feedback and exchange
Transactional models - CORRECT ANSWER✅✅✅-Describes the giving and receiving of information
through communication
-stressing interdependence of how messages are formed, exchanged and interpreted
What is Content Analysis research? - CORRECT ANSWER✅✅✅-Assesses what is present in media
-Purely descriptive (goal is to tell us what messages are there not if they have an effect)
Content Analysis (Pros) - CORRECT ANSWER✅✅✅-Describes what's on
-Helps identify areas of interest or concern
Content analysis (Cons) - CORRECT ANSWER✅✅✅-incomplete picture (limited to categories)
-no evidence of media's effect
What are laboratory experiments? (experimental research) - CORRECT ANSWER✅✅✅designed to
assess causal relationships
What are the types of experimental research? - CORRECT ANSWER✅✅✅1. Lab experiment
2. Field experiment
, Laboratory experiments (Pros) - CORRECT ANSWER✅✅✅-Good for establishing causality
-researcher has a lot of control
-inexpensive
-easier for others to replicate
Laboratory experiments (cons) - CORRECT ANSWER✅✅✅-artificial surroundings may affect a
participant's behavior
-experimental bias
What are surveys? - CORRECT ANSWER✅✅✅-Describe characteristics of population
-Establish associations or relations between variables
Survey research (pros) - CORRECT ANSWER✅✅✅-generalizability
-participants are observed in natural settings
-good for providing description
Survey research (cons) - CORRECT ANSWER✅✅✅-little or no evidence of causal relationships (if
there's an effect)
-poor data quality (self-report)
What are the two types of longitudinal data collection? - CORRECT ANSWER✅✅✅1. Panel study
2. cohort study
Cohort - CORRECT ANSWER✅✅✅Measures different people at multiple points in time (different
samples observed at multiple time points) (seseme street study)
Panel - CORRECT ANSWER✅✅✅Measure the same type of people at 2 different points in time (exact
same sample, multiple points in time) (Huesmann, 19986 study)
