SMPS CPSM EXAM WITH COMPLETE QUESTIONS AND
CORRECT VERIFIED ANSWERS(DETAILED ANSWERS)
ALREADY GRADED A+ 100% GUARANTEED TO PASS
CONCEPTS!!!
Alternate Dispute Resolution Mediation - CORRECT ANSWER-A procedure in
which the parties submit their disputes, including details of their positions to an
independent, third party mediator. The mediator then discusses the dispute with
the parties, including the mediator's view of the strengths and weaknesses of
each party's position. The mediator helps the parties attempt to reach a
settlement of their dispute. If the dispute is not settled, the next step is
arbitration or litigation, depending on the terms of the contract.
Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration - CORRECT ANSWER-In order to have a
binding arbitration agreement, the parties must, in writing, agree to submit any
claims or dispute to arbitration. Generally the parties agree to submit the
arbitration to the AAA per the Construction Industry Arbitration Rules.
Dictionary.com:
,The hearing and determining of a dispute or the settling of differences between
parties by a person or persons chosen or agreed to by them.
Attention Getting - CORRECT ANSWER-Advertising must be: distinctive,
repetitive, unique, words and images must work together.
Audience - CORRECT ANSWER-To whom things are aimed. Qualify and target
the audience.
Action Plan - CORRECT ANSWER-Defines the tasks that must be accomplished to
implement each strategy within the marketing plan and who will be responsible
for accomplishing that task.
Advertising agency - CORRECT ANSWER-Professional services agency to handle
advertising, selection is similar to AEC firm - people and technical qualifications.
Aimed at the Right Audience - CORRECT ANSWER-Advertising directed to those
interested in and needing your service
Alliance - CORRECT ANSWER-A long-term relationship between two parties for
services on several projects. Usually based on a unique service the seller can
provide the client, linking the two where the seller becomes almost an extension
of the client. (EX: Design-Build Relationship)
Alternate Dispute Resolution - CORRECT ANSWER-Alternative methods, besides
litigation, to settle project dispute - mediation or arbitration.
, Benchmarking Studies - CORRECT ANSWER-A standard by which something can
be measured or judged. To measure according to specified standards in order to
compare it with and improve one's product.
Benchmarking - CORRECT ANSWER-Is a comparative measure. Establishes a
standard and shows progress or decline. To compare one's goods, services or
processes with recognized leaders in those areas.
Brand Positioning - CORRECT ANSWER-One sentence distinguishes and
differentiates
Brand Equity - CORRECT ANSWER-Good will, value and volume margins
Brochure - CORRECT ANSWER-Firm marketing tool to present salient facts
about the firm at a glance. Cross selling tool explains who you are and what you
do.
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method - CORRECT ANSWER-Also known as the bottom-up
method, this method assigns cost to each item in marketing plan. This method
allows you to base your budgeting on the year's business plan revenue goals and
marketing plan implementation tasks.
CORRECT VERIFIED ANSWERS(DETAILED ANSWERS)
ALREADY GRADED A+ 100% GUARANTEED TO PASS
CONCEPTS!!!
Alternate Dispute Resolution Mediation - CORRECT ANSWER-A procedure in
which the parties submit their disputes, including details of their positions to an
independent, third party mediator. The mediator then discusses the dispute with
the parties, including the mediator's view of the strengths and weaknesses of
each party's position. The mediator helps the parties attempt to reach a
settlement of their dispute. If the dispute is not settled, the next step is
arbitration or litigation, depending on the terms of the contract.
Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration - CORRECT ANSWER-In order to have a
binding arbitration agreement, the parties must, in writing, agree to submit any
claims or dispute to arbitration. Generally the parties agree to submit the
arbitration to the AAA per the Construction Industry Arbitration Rules.
Dictionary.com:
,The hearing and determining of a dispute or the settling of differences between
parties by a person or persons chosen or agreed to by them.
Attention Getting - CORRECT ANSWER-Advertising must be: distinctive,
repetitive, unique, words and images must work together.
Audience - CORRECT ANSWER-To whom things are aimed. Qualify and target
the audience.
Action Plan - CORRECT ANSWER-Defines the tasks that must be accomplished to
implement each strategy within the marketing plan and who will be responsible
for accomplishing that task.
Advertising agency - CORRECT ANSWER-Professional services agency to handle
advertising, selection is similar to AEC firm - people and technical qualifications.
Aimed at the Right Audience - CORRECT ANSWER-Advertising directed to those
interested in and needing your service
Alliance - CORRECT ANSWER-A long-term relationship between two parties for
services on several projects. Usually based on a unique service the seller can
provide the client, linking the two where the seller becomes almost an extension
of the client. (EX: Design-Build Relationship)
Alternate Dispute Resolution - CORRECT ANSWER-Alternative methods, besides
litigation, to settle project dispute - mediation or arbitration.
, Benchmarking Studies - CORRECT ANSWER-A standard by which something can
be measured or judged. To measure according to specified standards in order to
compare it with and improve one's product.
Benchmarking - CORRECT ANSWER-Is a comparative measure. Establishes a
standard and shows progress or decline. To compare one's goods, services or
processes with recognized leaders in those areas.
Brand Positioning - CORRECT ANSWER-One sentence distinguishes and
differentiates
Brand Equity - CORRECT ANSWER-Good will, value and volume margins
Brochure - CORRECT ANSWER-Firm marketing tool to present salient facts
about the firm at a glance. Cross selling tool explains who you are and what you
do.
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method - CORRECT ANSWER-Also known as the bottom-up
method, this method assigns cost to each item in marketing plan. This method
allows you to base your budgeting on the year's business plan revenue goals and
marketing plan implementation tasks.
