DOWNLOAD THE Test Bank for Marketing The Core 9th Edition Kerin
l l l l l l l l l l
Marketing The Core 9th Edition by Kerin CH01
l l l l l l l
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
l l l l l l l l l
MULTIPLElCHOICEl-
lChooselthelonelalternativelthatlbestlcompleteslthelstatementlorlanswerslthelquestion.
1) Inlresponseltolneedslatlhomelesslshelters,lBombaslintroducedlalbuy-one-give-
onelprogramlfor
1)ll
A) femininelproducts.
B) 100-calorielsnacklpacks.
C) winterlcoats.
D) socks.
E) button-downlshirts.
QuestionlDetails
Accessibilityl:lKeyboardlNavigation
Topicl:lEnvironmentallInfluenceslonlMarketingl
AACSBl:lReflectivelThinking
Bloom'sl:lRememberl
Difficultyl:l1lEasy
LearninglObjectivel:l01-02lExplainlhowlmarketingldiscoverslandlsatisfieslconsumerlneeds.
2) Inladditionltolthelgive-
backlprogram,lBombaslsockslarelattractiveltolconsumerslbecauselthey
2)ll
A) arelmadeloflentirelylnaturallandlveganlingredients.
B) arelamonglthelleastlexpensivelproductslavailable.
C) havelbeenlengineeredlforlsuperiorlcomfort.
D) arelconvenientlylsoldlinlmasslmerchandiselstoresllikelWalmartlandlTarget.
E) arelconsideredlthelmostlfashion-forwardlinlthelcategory.
Versionl1 1
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing The Core 9th Edition Kerin
l l l l l l l l l l
Marketing The Core 9th Edition by Kerin CH01
l l l l l l l
QuestionlDetails
Accessibilityl:lKeyboardlNavigationl
Difficultyl:l2lMedium
LearninglObjectivel:l01-
03lDistinguishlbetweenlmarketinglmixlfactorslandlenvironmentallforces.lAACSBl:lReflectivelThinking
Bloom'sl:lRememberl
Topicl:lThel4Ps
3) Bombaslhaslalsociallmissionltolhelplhomelesslshelterslwithlitslbuy-one-give-
onepl rogram.lThelcompanylnamelcomeslfromlthelLatinlfor
3)ll
A) “comfort,”lthelprimarylpointlofldifferencelforlitslproducts.
B) “bumblebee,”lbecauseloflthelcreature’slassociationlwithlworkingltogether.
C) “cotton,”lthelmainlingredientslinlitslproducts.
D) “service,”lthelcentrallfocusloflthelbusiness.
E) “antelope,”lbecauseloflitslspeedlandlagility.
QuestionlDetails
Accessibilityl:lKeyboardlNavigationl
AACSBl:lAnalyticallThinkinglBloo
m'sl:lUnderstand
Difficultyl:l2lMedium
LearninglObjectivel:l01-
03lDistinguishlbetweenlmarketinglmixlfactorslandlenvironmentallforces.lTopicl:lThel4Ps
4) Whichlstatementlaboutlmarketinglislmostlaccurate?
4)ll
Versionl1 2
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing The Core 9th Edition Kerin
l l l l l l l l l l
Marketing The Core 9th Edition by Kerin CH01
l l l l l l l
A) Unlesslyoultakelalmarketinglclass,lyoulwilllneverltrulylknowlanythinglaboutlmar
keting.
B) Marketinglislnothinglmorelthanlcommonlsense.
C) Marketinglrequireslanlinnatelsenseloflcreativity;lyouleitherlhavelitlorlyouldon’t.
D) Youlcanlcalllyourselflalmarketinglexpertlonlyliflyoulhavelsoldlsomethinglforla
profit.
E) Youlhavelsignificantlmarketinglexpertiselsincelyoulmakelmarketing-relatedldecisions
everylday.
QuestionlDetails
Accessibilityl:lKeyboardlNavigation
LearninglObjectivel:l01-
01lDefinelmarketinglandlidentifyltheldiverselfactorslthatlinfluencelmarketinglAACSBl:lAnalyticallThinki
ng
Bloom'sl:lUnderstandlDif
ficultyl:l2lMediumlTopicl:l
DefinelMarketing
5) ElonlMusklwaslinvolvedlinlthelinceptionloflalllofltheselcompaniesl exceptlwhich?
5)ll
A) SpaceX
B) PayPal
C) Tesla
D) Facebook
E) Neuralink
QuestionlDetails
Accessibilityl:lKeyboardlNavigation
LearninglObjectivel:l01-
01lDefinelmarketinglandlidentifyltheldiverselfactorslthatlinfluencelmarketinglAACSBl:lReflectivelThinki
ng
Bloom'sl:lRememberl
Difficultyl:l1lEasy
Topicl:lThelRoleloflthelMarketinglManager
6) Marketinglrefersltolthe
Versionl1 3
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 9th Edition Kerin
l l l l l l l l l l
Marketing The Core 9th Edition by Kerin CH01
l l l l l l l
6)ll
A) productionloflproductslorlserviceslthatlwilllgeneratelthelhighestlreturnlonlinv
estment.
B) strategieslusedlinltheladvertisinglandlpromotionloflproductslandlservicesltolcus
tomerslaroundlthelglobe.
C) processloflidentifyingltargetlmarketlsegmentslforlalproductlorlservicelandlusinglsell
ingltacticsltolreachlthem.
D) activitylinvolvedlinlgettinglalproductlorlservicelfromlthelmanufacturerltolultimatelcon
sumerslandlorganizationallbuyers.
E) activity,lsetloflinstitutions,landlprocesseslforlcreating,lcommunicating,ldelivering,lan
dlexchanginglofferingslthatlhavelvaluelforlcustomers,lclients,lpartners,landlsocietylatllarge.
QuestionlDetails
Accessibilityl:lKeyboardlNavigation
LearninglObjectivel:l01-
01lDefinelmarketinglandlidentifyltheldiverselfactorslthatlinfluencelmarketinglAACSBl:lReflectivelThinki
ng
Bloom'sl:lRememberl
Difficultyl:l1lEasy
Topicl:lDefinelMarketing
7) Thelactivity,lsetloflinstitutions,landlprocesseslforlcreating,lcommunicating,ldelivering,landl
exchanginglofferingslthatlhavelvaluelforlcustomers,lclients,lpartners,landlsocietylatllargelislreferredl
tolas
7)ll
A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.
Versionl1 4
mynursytest.store
l l l l l l l l l l
Marketing The Core 9th Edition by Kerin CH01
l l l l l l l
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
l l l l l l l l l
MULTIPLElCHOICEl-
lChooselthelonelalternativelthatlbestlcompleteslthelstatementlorlanswerslthelquestion.
1) Inlresponseltolneedslatlhomelesslshelters,lBombaslintroducedlalbuy-one-give-
onelprogramlfor
1)ll
A) femininelproducts.
B) 100-calorielsnacklpacks.
C) winterlcoats.
D) socks.
E) button-downlshirts.
QuestionlDetails
Accessibilityl:lKeyboardlNavigation
Topicl:lEnvironmentallInfluenceslonlMarketingl
AACSBl:lReflectivelThinking
Bloom'sl:lRememberl
Difficultyl:l1lEasy
LearninglObjectivel:l01-02lExplainlhowlmarketingldiscoverslandlsatisfieslconsumerlneeds.
2) Inladditionltolthelgive-
backlprogram,lBombaslsockslarelattractiveltolconsumerslbecauselthey
2)ll
A) arelmadeloflentirelylnaturallandlveganlingredients.
B) arelamonglthelleastlexpensivelproductslavailable.
C) havelbeenlengineeredlforlsuperiorlcomfort.
D) arelconvenientlylsoldlinlmasslmerchandiselstoresllikelWalmartlandlTarget.
E) arelconsideredlthelmostlfashion-forwardlinlthelcategory.
Versionl1 1
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing The Core 9th Edition Kerin
l l l l l l l l l l
Marketing The Core 9th Edition by Kerin CH01
l l l l l l l
QuestionlDetails
Accessibilityl:lKeyboardlNavigationl
Difficultyl:l2lMedium
LearninglObjectivel:l01-
03lDistinguishlbetweenlmarketinglmixlfactorslandlenvironmentallforces.lAACSBl:lReflectivelThinking
Bloom'sl:lRememberl
Topicl:lThel4Ps
3) Bombaslhaslalsociallmissionltolhelplhomelesslshelterslwithlitslbuy-one-give-
onepl rogram.lThelcompanylnamelcomeslfromlthelLatinlfor
3)ll
A) “comfort,”lthelprimarylpointlofldifferencelforlitslproducts.
B) “bumblebee,”lbecauseloflthelcreature’slassociationlwithlworkingltogether.
C) “cotton,”lthelmainlingredientslinlitslproducts.
D) “service,”lthelcentrallfocusloflthelbusiness.
E) “antelope,”lbecauseloflitslspeedlandlagility.
QuestionlDetails
Accessibilityl:lKeyboardlNavigationl
AACSBl:lAnalyticallThinkinglBloo
m'sl:lUnderstand
Difficultyl:l2lMedium
LearninglObjectivel:l01-
03lDistinguishlbetweenlmarketinglmixlfactorslandlenvironmentallforces.lTopicl:lThel4Ps
4) Whichlstatementlaboutlmarketinglislmostlaccurate?
4)ll
Versionl1 2
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing The Core 9th Edition Kerin
l l l l l l l l l l
Marketing The Core 9th Edition by Kerin CH01
l l l l l l l
A) Unlesslyoultakelalmarketinglclass,lyoulwilllneverltrulylknowlanythinglaboutlmar
keting.
B) Marketinglislnothinglmorelthanlcommonlsense.
C) Marketinglrequireslanlinnatelsenseloflcreativity;lyouleitherlhavelitlorlyouldon’t.
D) Youlcanlcalllyourselflalmarketinglexpertlonlyliflyoulhavelsoldlsomethinglforla
profit.
E) Youlhavelsignificantlmarketinglexpertiselsincelyoulmakelmarketing-relatedldecisions
everylday.
QuestionlDetails
Accessibilityl:lKeyboardlNavigation
LearninglObjectivel:l01-
01lDefinelmarketinglandlidentifyltheldiverselfactorslthatlinfluencelmarketinglAACSBl:lAnalyticallThinki
ng
Bloom'sl:lUnderstandlDif
ficultyl:l2lMediumlTopicl:l
DefinelMarketing
5) ElonlMusklwaslinvolvedlinlthelinceptionloflalllofltheselcompaniesl exceptlwhich?
5)ll
A) SpaceX
B) PayPal
C) Tesla
D) Facebook
E) Neuralink
QuestionlDetails
Accessibilityl:lKeyboardlNavigation
LearninglObjectivel:l01-
01lDefinelmarketinglandlidentifyltheldiverselfactorslthatlinfluencelmarketinglAACSBl:lReflectivelThinki
ng
Bloom'sl:lRememberl
Difficultyl:l1lEasy
Topicl:lThelRoleloflthelMarketinglManager
6) Marketinglrefersltolthe
Versionl1 3
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 9th Edition Kerin
l l l l l l l l l l
Marketing The Core 9th Edition by Kerin CH01
l l l l l l l
6)ll
A) productionloflproductslorlserviceslthatlwilllgeneratelthelhighestlreturnlonlinv
estment.
B) strategieslusedlinltheladvertisinglandlpromotionloflproductslandlservicesltolcus
tomerslaroundlthelglobe.
C) processloflidentifyingltargetlmarketlsegmentslforlalproductlorlservicelandlusinglsell
ingltacticsltolreachlthem.
D) activitylinvolvedlinlgettinglalproductlorlservicelfromlthelmanufacturerltolultimatelcon
sumerslandlorganizationallbuyers.
E) activity,lsetloflinstitutions,landlprocesseslforlcreating,lcommunicating,ldelivering,lan
dlexchanginglofferingslthatlhavelvaluelforlcustomers,lclients,lpartners,landlsocietylatllarge.
QuestionlDetails
Accessibilityl:lKeyboardlNavigation
LearninglObjectivel:l01-
01lDefinelmarketinglandlidentifyltheldiverselfactorslthatlinfluencelmarketinglAACSBl:lReflectivelThinki
ng
Bloom'sl:lRememberl
Difficultyl:l1lEasy
Topicl:lDefinelMarketing
7) Thelactivity,lsetloflinstitutions,landlprocesseslforlcreating,lcommunicating,ldelivering,landl
exchanginglofferingslthatlhavelvaluelforlcustomers,lclients,lpartners,landlsocietylatllargelislreferredl
tolas
7)ll
A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.
Versionl1 4
mynursytest.store
