Mark 4500 Final study guide 1
with well &verified definitions
2025 newest
Educating customers on how to make good choices and/or how to
use a service product is a marketing response to which aspect of
services? - Answer 1.) Customer may be involved in co-
production.
2.) Services are often difficult to visualize and understand.
Customers being turned down or having to wait is an implication
of which aspect of services? - Answer Most services cannot be
inventoried.
Core products... - Answer Do not need to have all eight
supplementary elements.
People processing and high contact services have... - Answer
More supplementary services.
, Individuals with higher confidence and knowledge about a service
are more likely to... - Answer Use impersonal and self-service
channels.
Customers with social motives tend to use... - Answer Personal
channels.
Three levels of exporting services internationally: - Answer 1.)
Export directly (ex. Movies/Music)
2.) Joint Venture, Franchising and Licensing (Car
rentals/Hotels/Fast food)
3.) Foreign Direct Investment-Merger or Acquisition (ex. Legal
services/Advertising Agency)
How a service determines Actual Price of a service: - Answer 1.)
Customer's perceived value sets a maximum price ceiling.
2.) Includes competitor's pricing and firm's pricing objectives.
3.) The costs a firm need to recover sets a minimum price/price
floor.
A price-sensitive segment refers to... - Answer A segment that
spends time to save money.
with well &verified definitions
2025 newest
Educating customers on how to make good choices and/or how to
use a service product is a marketing response to which aspect of
services? - Answer 1.) Customer may be involved in co-
production.
2.) Services are often difficult to visualize and understand.
Customers being turned down or having to wait is an implication
of which aspect of services? - Answer Most services cannot be
inventoried.
Core products... - Answer Do not need to have all eight
supplementary elements.
People processing and high contact services have... - Answer
More supplementary services.
, Individuals with higher confidence and knowledge about a service
are more likely to... - Answer Use impersonal and self-service
channels.
Customers with social motives tend to use... - Answer Personal
channels.
Three levels of exporting services internationally: - Answer 1.)
Export directly (ex. Movies/Music)
2.) Joint Venture, Franchising and Licensing (Car
rentals/Hotels/Fast food)
3.) Foreign Direct Investment-Merger or Acquisition (ex. Legal
services/Advertising Agency)
How a service determines Actual Price of a service: - Answer 1.)
Customer's perceived value sets a maximum price ceiling.
2.) Includes competitor's pricing and firm's pricing objectives.
3.) The costs a firm need to recover sets a minimum price/price
floor.
A price-sensitive segment refers to... - Answer A segment that
spends time to save money.
