MKTG 3701 (Quiz 2) test
preparations with complete
elaborations
strategic planning - Answer the process of thoughtfully defining a
firm’s objectives and developing a method to achieve those
objectives
strategic plan - Answer includes an organization plans for key
functional areas, marketing, human resource, finance, and risk
management
, elements of a strategic plan - Answer -marketing plan
-financial plan
-human resources plan
-risk management plan
mission statement - Answer a concise affirmation of the firm's
long-term purpose
things to consider when developing a mission statement... -
Answer -what is our business
-who is our customer
-what is our value to the customer
-what should our business be
the mission statement should... - Answer Be focused on a limited
number of goals
Be customer-oriented and focused on satisfying basic customer
needs and wants
preparations with complete
elaborations
strategic planning - Answer the process of thoughtfully defining a
firm’s objectives and developing a method to achieve those
objectives
strategic plan - Answer includes an organization plans for key
functional areas, marketing, human resource, finance, and risk
management
, elements of a strategic plan - Answer -marketing plan
-financial plan
-human resources plan
-risk management plan
mission statement - Answer a concise affirmation of the firm's
long-term purpose
things to consider when developing a mission statement... -
Answer -what is our business
-who is our customer
-what is our value to the customer
-what should our business be
the mission statement should... - Answer Be focused on a limited
number of goals
Be customer-oriented and focused on satisfying basic customer
needs and wants
