MPRD 550 EXAM QUESTIONS AND ANSWERS UPDATED 2024/2025 A
COMPLETE SOLUTION WITH 100% ANSWERS GET IT CORRECT BEST
RATED TO SCORE A+ FOR PASS
**What is the goal of programming? - CORRECT ANSWERS To get people to watch advertising and
maximize the size of the audience targeted by advertisers
What is the most important part of programming? - CORRECT ANSWERS Understanding the audience
What's the difference between network and cable's audience? - CORRECT ANSWERS Network has a
broad audience and cable has a niche audience
What is an example of an OTT service? - CORRECT ANSWERS Hulu
What does OTT stand for? - CORRECT ANSWERS Over the top. It refers to the Internet
**What is the number of TV households? - CORRECT ANSWERS 118 million
What are the top three days for TV viewing? - CORRECT ANSWERS Sunday, Thursday, Monday
What is a programmer? - CORRECT ANSWERS Someone who goes through the process of selecting,
scheduling, promoting, and evaluation programs
What is a program? - CORRECT ANSWERS A unit of content
What three changes in society have dramatically affected programming? - CORRECT ANSWERS 1)
Digitization
2) Internet Access
3) Media Competition
What four things does the Internet provide for media programmers? - CORRECT ANSWERS 1) Replace
movies and TV (influences ratings)
2) Original programs made for web
,MPRD 550 EXAM QUESTIONS AND ANSWERS UPDATED 2024/2025 A
COMPLETE SOLUTION WITH 100% ANSWERS GET IT CORRECT BEST
RATED TO SCORE A+ FOR PASS
3) Websites that carry updates and background about TV stars, program plots, and schedule
enhancements
4) Program promotion and advertising (influences ratings)
What is happening to media companies? - CORRECT ANSWERS They are all buying each other and
merging. There is a lot of consolidation. Consolidation leads to more reduce, reuse, and recycle rather
than innovation. For example, Comcast bought NBCUniversal.
What network has seen a large growth? - CORRECT ANSWERS Spanish-language networks
Broadcast - CORRECT ANSWERS Channels that come in from an antenna. For example, NBC, ABC, Fox,
CBS, CW, PBS, Telemundo
Primetime - CORRECT ANSWERS Shows playing from 8-11 on the East and West Coast and 7-10 on
central and mountain time
How many hours of primetime are there on Sunday? - CORRECT ANSWERS 4
Why are there different primetime's for different regions? - CORRECT ANSWERS When content is sent
out on broadcast signals it goes 8 in the East and 7 in the midwest because there's a one hour time
difference.
What is significant about primetime? - CORRECT ANSWERS There is the largest audience with the most
watched content therefore the most expensive advertisement is done at primetime and the best shows
are played.
What was the first network? - CORRECT ANSWERS NBC
Network - CORRECT ANSWERS Presents 15 hours of programming a week to send out to stations
, MPRD 550 EXAM QUESTIONS AND ANSWERS UPDATED 2024/2025 A
COMPLETE SOLUTION WITH 100% ANSWERS GET IT CORRECT BEST
RATED TO SCORE A+ FOR PASS
O&O - CORRECT ANSWERS Owned and operated. Station whose license is owned by a network. For
example, KNBC, KABC, KCBS. Everything East of Mississippi is W and everything wets is K
Affiliate - CORRECT ANSWERS A station connected to a network by contract but is not owned by it. For
example, NBC Connecticut
What is the most lucrative advertisement medium in the US? - CORRECT ANSWERS Broadcast but it is
quickly being caught up with broadband
Program Clearance - CORRECT ANSWERS Clear time for network programming on affiliates and O&O
programming
Pre-emption - CORRECT ANSWERS Content stops being show for an event such as the President's
speech or breaking news.
Delayed carriage - CORRECT ANSWERS Pre-empt program but later played at a delayed time.
Sometimes if a program contains violence and a school shooting occurs then they'll pre-empt the show
and play it later
Network Compensation - CORRECT ANSWERS Affiliates get paid by the network
Retransmission Fees - CORRECT ANSWERS Cable companies retransmit network programs and pays the
station to play programs
Reverse Net Compensation - CORRECT ANSWERS Networks get a cut of the station's pay from cable in
retransmission fees. This brings in billions of dollars.
Station - CORRECT ANSWERS An O&O, affiliate, broadcast, or independent company.
What does CBS stand for? - CORRECT ANSWERS Columbia Broadcasting Station
COMPLETE SOLUTION WITH 100% ANSWERS GET IT CORRECT BEST
RATED TO SCORE A+ FOR PASS
**What is the goal of programming? - CORRECT ANSWERS To get people to watch advertising and
maximize the size of the audience targeted by advertisers
What is the most important part of programming? - CORRECT ANSWERS Understanding the audience
What's the difference between network and cable's audience? - CORRECT ANSWERS Network has a
broad audience and cable has a niche audience
What is an example of an OTT service? - CORRECT ANSWERS Hulu
What does OTT stand for? - CORRECT ANSWERS Over the top. It refers to the Internet
**What is the number of TV households? - CORRECT ANSWERS 118 million
What are the top three days for TV viewing? - CORRECT ANSWERS Sunday, Thursday, Monday
What is a programmer? - CORRECT ANSWERS Someone who goes through the process of selecting,
scheduling, promoting, and evaluation programs
What is a program? - CORRECT ANSWERS A unit of content
What three changes in society have dramatically affected programming? - CORRECT ANSWERS 1)
Digitization
2) Internet Access
3) Media Competition
What four things does the Internet provide for media programmers? - CORRECT ANSWERS 1) Replace
movies and TV (influences ratings)
2) Original programs made for web
,MPRD 550 EXAM QUESTIONS AND ANSWERS UPDATED 2024/2025 A
COMPLETE SOLUTION WITH 100% ANSWERS GET IT CORRECT BEST
RATED TO SCORE A+ FOR PASS
3) Websites that carry updates and background about TV stars, program plots, and schedule
enhancements
4) Program promotion and advertising (influences ratings)
What is happening to media companies? - CORRECT ANSWERS They are all buying each other and
merging. There is a lot of consolidation. Consolidation leads to more reduce, reuse, and recycle rather
than innovation. For example, Comcast bought NBCUniversal.
What network has seen a large growth? - CORRECT ANSWERS Spanish-language networks
Broadcast - CORRECT ANSWERS Channels that come in from an antenna. For example, NBC, ABC, Fox,
CBS, CW, PBS, Telemundo
Primetime - CORRECT ANSWERS Shows playing from 8-11 on the East and West Coast and 7-10 on
central and mountain time
How many hours of primetime are there on Sunday? - CORRECT ANSWERS 4
Why are there different primetime's for different regions? - CORRECT ANSWERS When content is sent
out on broadcast signals it goes 8 in the East and 7 in the midwest because there's a one hour time
difference.
What is significant about primetime? - CORRECT ANSWERS There is the largest audience with the most
watched content therefore the most expensive advertisement is done at primetime and the best shows
are played.
What was the first network? - CORRECT ANSWERS NBC
Network - CORRECT ANSWERS Presents 15 hours of programming a week to send out to stations
, MPRD 550 EXAM QUESTIONS AND ANSWERS UPDATED 2024/2025 A
COMPLETE SOLUTION WITH 100% ANSWERS GET IT CORRECT BEST
RATED TO SCORE A+ FOR PASS
O&O - CORRECT ANSWERS Owned and operated. Station whose license is owned by a network. For
example, KNBC, KABC, KCBS. Everything East of Mississippi is W and everything wets is K
Affiliate - CORRECT ANSWERS A station connected to a network by contract but is not owned by it. For
example, NBC Connecticut
What is the most lucrative advertisement medium in the US? - CORRECT ANSWERS Broadcast but it is
quickly being caught up with broadband
Program Clearance - CORRECT ANSWERS Clear time for network programming on affiliates and O&O
programming
Pre-emption - CORRECT ANSWERS Content stops being show for an event such as the President's
speech or breaking news.
Delayed carriage - CORRECT ANSWERS Pre-empt program but later played at a delayed time.
Sometimes if a program contains violence and a school shooting occurs then they'll pre-empt the show
and play it later
Network Compensation - CORRECT ANSWERS Affiliates get paid by the network
Retransmission Fees - CORRECT ANSWERS Cable companies retransmit network programs and pays the
station to play programs
Reverse Net Compensation - CORRECT ANSWERS Networks get a cut of the station's pay from cable in
retransmission fees. This brings in billions of dollars.
Station - CORRECT ANSWERS An O&O, affiliate, broadcast, or independent company.
What does CBS stand for? - CORRECT ANSWERS Columbia Broadcasting Station
