CAA201 Test 1 EXAM QUESTIONS AND ANSWERS

CAA201 Test 1 EXAM QUESTIONS AND ANSWERS
B - CORRECT ANSWER✅✅✅Câu 1: an advertising agency that manages the business
between a company and the agencies it has contracts with
A
creative boutique
B
agency of record
C
nonprofit advertising
D
brand advertising


B - CORRECT ANSWER✅✅✅Câu 2: The way in which consumers perceive a product in
the marketplace
A
brand name
B
positioning
C
value billing
D
advertisement


C - CORRECT ANSWER✅✅✅Câu 3: an external message creates a want or need
A
indirect advertising
B
endorsement

, C
demand creation
D
commercial speech


A - CORRECT ANSWER✅✅✅Câu 4: the owner or creator of certain types of original
works have the sole right to reproduce and distribute the work
A
copyright
B
endorsement
C
morals
D
trademark


F - CORRECT ANSWER✅✅✅Câu 5: an agency within an advertiser's organization that
performs all the tasks an outside agency would provide for the advertiser → Advertising Agency
T
True
F
False


D - CORRECT ANSWER✅✅✅Câu 6: advertising or other sales representation that praises
a product or service using subjective opinions, superlatives, and similar techniques that are not
based on objective fact
A
endorsement
B