UTA MARK 3321 Richarme Exam 2
Review (Chapters 6-9) Questions and
Answers 100% Pass
Marketing research is the process of _______, _______, and _______ data relevant to a
marketing decision. It provides _______ with data on the effectiveness of the marketing
mix. - ✔✔Planning, collecting, analyzing, decision-makers
A graph showing historical sales trends for the company would be an example of
______, while a three-year sales projection for a product the company is about to launch
would be _______. - ✔✔Descriptive research; predictive research
Before a marketing research project can be designed, you must first _______. -
✔✔Identify the problem/opportunity.
The marketing research problem _______. - ✔✔Involves determining what information
is needed and how it can be obtained.
Data previously collected for any other purpose than the specific research project at
hand is _______. - ✔✔Secondary data
100% Pass Guarantee Sophia Bennett, All Rights Reserved © 2025 1
, Which of the following are examples of primary data? - ✔✔Surveys
Ethnographic research
Focus groups
Sending out a questionnaire to determine which product features consumers prefer is
an example of which type of primary research? - ✔✔Surveys
A questionnaire of car owners asks, "What do you like most about your car?" What type
of survey question is this? - ✔✔Open-ended
A questionnaire of car owners asks, "On a scale of 1 to 10 (with 10 being most
important), how important is gas mileage when deciding which car to buy?" What type
of survey question is this? - ✔✔Scaled-response
If a researcher needs a sample that is representative of the population they are studying,
they will utilize a _______. - ✔✔Probability sample
There are multiple types of probability samples. In a _______ , every member of the
population has an equal chance of selection. In a _______ , members of a population are
selected in preset intervals. - ✔✔Simple random sample; systematic sample
Which type of sample makes little attempt to get a representative cross section of the
population? - ✔✔Nonprobability sample
100% Pass Guarantee Sophia Bennett, All Rights Reserved © 2025 2
Review (Chapters 6-9) Questions and
Answers 100% Pass
Marketing research is the process of _______, _______, and _______ data relevant to a
marketing decision. It provides _______ with data on the effectiveness of the marketing
mix. - ✔✔Planning, collecting, analyzing, decision-makers
A graph showing historical sales trends for the company would be an example of
______, while a three-year sales projection for a product the company is about to launch
would be _______. - ✔✔Descriptive research; predictive research
Before a marketing research project can be designed, you must first _______. -
✔✔Identify the problem/opportunity.
The marketing research problem _______. - ✔✔Involves determining what information
is needed and how it can be obtained.
Data previously collected for any other purpose than the specific research project at
hand is _______. - ✔✔Secondary data
100% Pass Guarantee Sophia Bennett, All Rights Reserved © 2025 1
, Which of the following are examples of primary data? - ✔✔Surveys
Ethnographic research
Focus groups
Sending out a questionnaire to determine which product features consumers prefer is
an example of which type of primary research? - ✔✔Surveys
A questionnaire of car owners asks, "What do you like most about your car?" What type
of survey question is this? - ✔✔Open-ended
A questionnaire of car owners asks, "On a scale of 1 to 10 (with 10 being most
important), how important is gas mileage when deciding which car to buy?" What type
of survey question is this? - ✔✔Scaled-response
If a researcher needs a sample that is representative of the population they are studying,
they will utilize a _______. - ✔✔Probability sample
There are multiple types of probability samples. In a _______ , every member of the
population has an equal chance of selection. In a _______ , members of a population are
selected in preset intervals. - ✔✔Simple random sample; systematic sample
Which type of sample makes little attempt to get a representative cross section of the
population? - ✔✔Nonprobability sample
100% Pass Guarantee Sophia Bennett, All Rights Reserved © 2025 2
