Please also note that the author of this document will not be responsible for any plagiarism you
commit.
SECTION A: INTEGRATED REPORT
Question 1
1. Go to the report presented on pages 56–58 of the IAR and answer the following questions:
1.1. Identify the level of the manager who wrote this report.
The report was written by the Group Chief Executive Officer (CEO), who holds the highest
management position in the organization. The CEO oversees all departments, sets goals, and ensures
middle managers effectively use resources to meet those objectives.
1.2. What are the two primary responsibilities (managerial functions) of this
manager (theoretically)?
The CEO’s primary managerial functions are planning and organizing.
Planning involves setting goals and strategies for high performance, while organizing focuses
on structuring relationships to achieve these goals.
1.3. Provide one quotation from page 57 for each of the two responsibilities named in your
answer to question 1.2.
As the CEO is a top manager, their primary functions are planning and organizing. Below are
quotations reflecting these roles:
Planning: "Whilst we have actively found ways to minimise the operational and financial
impacts of loadshedding, our primary focus throughout the year has been – and will always be
– protecting the integrity of our brands and the uncompromising quality of our product." This
shows the CEO’s focus on planning to manage risks while maintaining brand integrity.
Organizing: "Our unique supplier partnerships and energy supply capabilities, coupled with
the..." Though incomplete, this suggests the CEO is organizing resources and relationships, like
supplier partnerships and energy, to achieve company goals.
1.4. Based on this manager’s primary responsibilities, what management skill is mostly required
(theoretically)? Explain what this type of skill entails.
Conceptual skills are essential for analyzing and diagnosing situations, helping managers understand
cause and effect. These skills allow top managers, like the CEO, to identify opportunities and
organize resources accordingly. They are developed through formal education and business training,
which provide essential tools for effective decision-making. Having strong conceptual skills enables
managers to focus on long-term goals and the bigger picture while making strategic choices.