test bank for digital marketing strategy an integrated approach to online marketing 3rdedition by simon kingsnorth

TEST BANK for Digital Marketing Strategy:
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An Integrated Approach to Online Marketing 3
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rd Edition by Simon Kingsnorth.
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All Chapters 1 - 22
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,TABLEOF CONTENT h




Chapterh1:hThehfoundatihonshofhdigitalhmarketing.

Pageh:h2

Chapterh2:hUnderstandinghthehdigitalhecosystem

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ageh:h10
h




Chapterh3:hIntegratinghdigitalhintohwiderhorganizatih

onhstrategyhPageh:h13

Chapterh4:hUnderstandinghthehevolvinghdigitalhconsh

umerhPageh:h17

Chapterh5:hBarriers,hconsiderationshandhdatahprotech

tionhinhdigitalhmarketinghstrategyhPageh:h21hChapterh

6:hEnablinghtechnologieshforhonlinehmarketinghandh

digitalhtransformationhPageh:h25hChapterh7:hPlanninh

ghyourhdigitalhmarketinghstrategyh–

Objectives,hPageh:h29

Chapterh8:hSEOhstrategyhandhorganichtechniqueshPah

geh:h34

Chapterh9:hBuildinghandhoptimizinghahwinninghpaidhsh

earchhstrategyhPageh:h38

Chapterh10:hDisplayhadvertisinghandhprogrammaticht

argetinghPageh:h42

Chapterh11:hTailoringhyourhsocialhmediahstrategyh.hPh

ageh:h45

,Chapterh12:hMarketinghautomation,hmessaginghand

h emailhmarketingh–

thehunsunghheroes.hPageh:h50hChapterh13:hAffiliatesh

schemeshandhpartnershipshtohdeliverhhighlyhtargete

dhleadshPageh:h53
h




Chapterh14:hLeadhgenerationhthathdelivershresultsh.hPh

ageh:h56

Chapterh15:hContenthstrategyh–

h ahkeyhpillarhofhsuccesshPageh:h60

Chapterh16:hPersonalizinghthehcustomerhjourneyhanh

dhdigitalhexperiencehPageh:h65

Chapterh17:hEffectivehExperiencehDesignh(XD)h.hPage

:h69

Chapterh18:hOptimizinghyourhe-

commercehplatformh.hPageh:h72
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Chapterh19:hManaginghloyalty,hCRMhandhdatah.hPagh

eh:h75

Chapterh20:hMeasuringhsuccesshthroughhdatahanalyt

icshandhreportinghPageh:h80
h




Chapterh21:hProvidinghahsmoothhonlinehservicehandhch

ustomerhexperiencehPageh:h84

Chapterh22:hPuttinghtogetherhyourhdigitalhmarketinh

ghstrategy.hPageh:h87

, DigitalhMarketinghStrategyh3ehbyhSimonhKingsnorth

h Chapterh1:hThehfoundationshofhdigitalhmarketinghTe

shthbank2answers


1. a),hb),hd),he)
2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a),hb)