MKTG 4500 HubSpot Content Marketing
UPDATED ACTUAL Exam Questions and
CORRECT Answers
True or false? A benefit of organic content promotion is that it allows you to show your content
to a highly specific audience. - CORRECT ANSWER - False
True or false? When possible, you should try and use extensive vocabulary in your writing. -
CORRECT ANSWER - False, extensive vocabulary makes you appear less credible and
confident.
To help increase awareness for an upcoming product launch, your manager increases paid
promotion funds by 300%. Which channels could you disperse these funds to? - CORRECT
ANSWER - All the above
When is the most effective time to boost content on social media? - CORRECT
ANSWER - When it's performing well
True or false? You should post the same message across all of your social channels. - CORRECT
ANSWER - False, you should customize the message based on the platform.
Fill in the blank: _______________ helps you group an audience together based on specific
criteria from a large list of people. - CORRECT ANSWER - Segmentation
True or false? To make sure you're appropriately communicating the value of your content, you
should define as many benefits as possible when promoting it. The more the better. - CORRECT
ANSWER - False
You can measure brand awareness by all of the following, except? - CORRECT
ANSWER - How many press releases exist on your website
, True or false? It's best to change your key metrics every few months to follow what's trending. -
CORRECT ANSWER - False
Fill in the blank: All of the following are engagement signals that help you understand your
content's effectiveness, except for _______________. - CORRECT ANSWER - Email
Send Rate
Your boss asks you to report on how your content campaign has contributed to his lead
generation goals. What metric do you report on to demonstrate its contribution? - CORRECT
ANSWER - Total leads generated from your campaign
What does an UTM parameter help you identify? - CORRECT ANSWER - Lead
attribution
Fill in the blank: You had a successful team meeting where you were able to prove the ROI of
your content marketing efforts. However, your boss wants more details on the content path that
helped closed leads into customers. You could do this by creating a(n) ______________. -
CORRECT ANSWER - Attribution Report
Which departments does growth marketing support? - CORRECT ANSWER - Marketing,
Sales, and Customer Service
Fill in the blank: Understanding your ____________ is the first step to instilling a growth
mindset within your organization. - CORRECT ANSWER - Marketing Funnel
Once you're able to quantify your metrics, what is the next step in developing a growth mindset?
- CORRECT ANSWER - Start looking for weaknesses in your funnel
Which best explains the bullseye framework? - CORRECT ANSWER - An organized
three-step approach to gaining traction
UPDATED ACTUAL Exam Questions and
CORRECT Answers
True or false? A benefit of organic content promotion is that it allows you to show your content
to a highly specific audience. - CORRECT ANSWER - False
True or false? When possible, you should try and use extensive vocabulary in your writing. -
CORRECT ANSWER - False, extensive vocabulary makes you appear less credible and
confident.
To help increase awareness for an upcoming product launch, your manager increases paid
promotion funds by 300%. Which channels could you disperse these funds to? - CORRECT
ANSWER - All the above
When is the most effective time to boost content on social media? - CORRECT
ANSWER - When it's performing well
True or false? You should post the same message across all of your social channels. - CORRECT
ANSWER - False, you should customize the message based on the platform.
Fill in the blank: _______________ helps you group an audience together based on specific
criteria from a large list of people. - CORRECT ANSWER - Segmentation
True or false? To make sure you're appropriately communicating the value of your content, you
should define as many benefits as possible when promoting it. The more the better. - CORRECT
ANSWER - False
You can measure brand awareness by all of the following, except? - CORRECT
ANSWER - How many press releases exist on your website
, True or false? It's best to change your key metrics every few months to follow what's trending. -
CORRECT ANSWER - False
Fill in the blank: All of the following are engagement signals that help you understand your
content's effectiveness, except for _______________. - CORRECT ANSWER - Email
Send Rate
Your boss asks you to report on how your content campaign has contributed to his lead
generation goals. What metric do you report on to demonstrate its contribution? - CORRECT
ANSWER - Total leads generated from your campaign
What does an UTM parameter help you identify? - CORRECT ANSWER - Lead
attribution
Fill in the blank: You had a successful team meeting where you were able to prove the ROI of
your content marketing efforts. However, your boss wants more details on the content path that
helped closed leads into customers. You could do this by creating a(n) ______________. -
CORRECT ANSWER - Attribution Report
Which departments does growth marketing support? - CORRECT ANSWER - Marketing,
Sales, and Customer Service
Fill in the blank: Understanding your ____________ is the first step to instilling a growth
mindset within your organization. - CORRECT ANSWER - Marketing Funnel
Once you're able to quantify your metrics, what is the next step in developing a growth mindset?
- CORRECT ANSWER - Start looking for weaknesses in your funnel
Which best explains the bullseye framework? - CORRECT ANSWER - An organized
three-step approach to gaining traction
