Stukent Social Media MKTG (exam II)
Questions and Answers 100% Pass
Social media has few interactivity has few barriers to participation? - ✔✔true
Openness and flexibility is discussed in the chapter. Flexibility refers to - ✔✔social
media being a multifaceted type of digital media, particularly in the sense that social
interactions can take place in many formats
Which is a social media information flow? - ✔✔one-to-many
What are the 3 key characteristics of social media as defined in this chapter? -
✔✔interactivity, openness and flexibility, and fast-paced flows of information
A social media marketing perspective involves considering three types of information
flows. These flows include: company to consumers, consumers to company, and
company to company. True or false? - ✔✔false
Which would be a form of social media monitoring? - ✔✔taking care of a customer's
concerns by responding directly to them on Twitter
What does IFCS stand for as defined in this chapter? - ✔✔interactions first, channels
second
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, once objectives have been set and social interactions that match those objects have been
considered, marketers should: - ✔✔find channels that suit those interactions
By early 2015 how many active users did Facebook have? - ✔✔1.44 billion
Pick which example below best represents a narrowcasting information flow - ✔✔you
invite your friend to lunch via a text message
Which of the following is not a key property included within a social network? - ✔✔all
are included: people, relationships, different types of relationships between people
What do "nodes" represent in social networks? - ✔✔people
You just launched a new shoe brand. you've decided to send samples to popular
Youtube stars. this approach is referred to as: - ✔✔hub seeding
A social "pump" is referred to as: - ✔✔people who are highly, socially active
How socially active the transmitter is seems to affect the retransmission likelihood,
which is the probability that a person who receives information on social media or via
word of mouth will communicate it to others - ✔✔true
Which company is more likely to have a much lower barrier to activation? - ✔✔apple
Would writing a review about a movie on a public website be considered a social
interaction? - ✔✔yes
Brittie Donald, All Rights Reserved © 2025 2
Questions and Answers 100% Pass
Social media has few interactivity has few barriers to participation? - ✔✔true
Openness and flexibility is discussed in the chapter. Flexibility refers to - ✔✔social
media being a multifaceted type of digital media, particularly in the sense that social
interactions can take place in many formats
Which is a social media information flow? - ✔✔one-to-many
What are the 3 key characteristics of social media as defined in this chapter? -
✔✔interactivity, openness and flexibility, and fast-paced flows of information
A social media marketing perspective involves considering three types of information
flows. These flows include: company to consumers, consumers to company, and
company to company. True or false? - ✔✔false
Which would be a form of social media monitoring? - ✔✔taking care of a customer's
concerns by responding directly to them on Twitter
What does IFCS stand for as defined in this chapter? - ✔✔interactions first, channels
second
Brittie Donald, All Rights Reserved © 2025 1
, once objectives have been set and social interactions that match those objects have been
considered, marketers should: - ✔✔find channels that suit those interactions
By early 2015 how many active users did Facebook have? - ✔✔1.44 billion
Pick which example below best represents a narrowcasting information flow - ✔✔you
invite your friend to lunch via a text message
Which of the following is not a key property included within a social network? - ✔✔all
are included: people, relationships, different types of relationships between people
What do "nodes" represent in social networks? - ✔✔people
You just launched a new shoe brand. you've decided to send samples to popular
Youtube stars. this approach is referred to as: - ✔✔hub seeding
A social "pump" is referred to as: - ✔✔people who are highly, socially active
How socially active the transmitter is seems to affect the retransmission likelihood,
which is the probability that a person who receives information on social media or via
word of mouth will communicate it to others - ✔✔true
Which company is more likely to have a much lower barrier to activation? - ✔✔apple
Would writing a review about a movie on a public website be considered a social
interaction? - ✔✔yes
Brittie Donald, All Rights Reserved © 2025 2
