STUKENT NEW MEDIA (DIGITAL)
MARKETING CHAPTER QUIZZES
QUESTIONS AND ANSWERS 100%
PASS
URL is an acronym for: - ✔✔Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor) - ✔✔A cookie
Which of the following is NOT a dynamic language?
a) Perl
b) PHP
c) Java
d) HTML - ✔✔HTML (is a static, client-sided language)
Brittie Donald, All Rights Reserved © 2025 1
,How can credit card numbers and other sensitive information be transferred across the
Internet without 3rd parties seeing it (and stealing it)? - ✔✔Transport layer security
encrypts sensitive information
The AIDA model states that the process of creating a customer follows these 4 steps: -
✔✔Awareness --> Interest --> Desire --> Action
Which of the following is NOT an aspect of successful websites?
a) Creating captivating design
b) Maximize revenue
c) Generate traffic
d) Drive conversions - ✔✔Create captivating designs
Which of the following is NOT an example of direct traffic?
a) someone clicks on a link from an email
b) Someone types the name of a website into a search bar and clicks the first link on the
search engine results page
c) Someone clicks on aa bookmark from his/her browser
d) Someone type in the URL of a website into the browser address bar - ✔✔Someone
types the name of a website into a search bar and clicks the first link on the search
engine results page
Brittie Donald, All Rights Reserved © 2025 2
, Unpaid referral traffic is traffic that comes from - ✔✔Links from other websites that are
not paid for
The primary conversion for a lead generation site is - ✔✔Both phone call and form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-
on products to - ✔✔Increase revenue
In web design, what is more important than website's visual appeal is - ✔✔whether hit
generates a high conversion rate
Which of thee following is NOT a principle of Steve Krug's design for usability
paradigm? - ✔✔Use complementary colors
Oli Gardner's principle of clarity has been violated if - ✔✔a visitor has no idea where a
link leads
The "upper fold" is - ✔✔The. portion of webpage that is visible without scrolling down
Thee upper fold of a webpage should answer the questions, What are you. offering?
Why should I pick you? and... - ✔✔What do you want me to do next?
The mobile first design philosophy advocates for designing the mobile first because -
✔✔It is easier to adapt for display on. a desktop computer and mobile traffic hs more
volume than desktop traffic
Brittie Donald, All Rights Reserved © 2025 3
MARKETING CHAPTER QUIZZES
QUESTIONS AND ANSWERS 100%
PASS
URL is an acronym for: - ✔✔Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor) - ✔✔A cookie
Which of the following is NOT a dynamic language?
a) Perl
b) PHP
c) Java
d) HTML - ✔✔HTML (is a static, client-sided language)
Brittie Donald, All Rights Reserved © 2025 1
,How can credit card numbers and other sensitive information be transferred across the
Internet without 3rd parties seeing it (and stealing it)? - ✔✔Transport layer security
encrypts sensitive information
The AIDA model states that the process of creating a customer follows these 4 steps: -
✔✔Awareness --> Interest --> Desire --> Action
Which of the following is NOT an aspect of successful websites?
a) Creating captivating design
b) Maximize revenue
c) Generate traffic
d) Drive conversions - ✔✔Create captivating designs
Which of the following is NOT an example of direct traffic?
a) someone clicks on a link from an email
b) Someone types the name of a website into a search bar and clicks the first link on the
search engine results page
c) Someone clicks on aa bookmark from his/her browser
d) Someone type in the URL of a website into the browser address bar - ✔✔Someone
types the name of a website into a search bar and clicks the first link on the search
engine results page
Brittie Donald, All Rights Reserved © 2025 2
, Unpaid referral traffic is traffic that comes from - ✔✔Links from other websites that are
not paid for
The primary conversion for a lead generation site is - ✔✔Both phone call and form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-
on products to - ✔✔Increase revenue
In web design, what is more important than website's visual appeal is - ✔✔whether hit
generates a high conversion rate
Which of thee following is NOT a principle of Steve Krug's design for usability
paradigm? - ✔✔Use complementary colors
Oli Gardner's principle of clarity has been violated if - ✔✔a visitor has no idea where a
link leads
The "upper fold" is - ✔✔The. portion of webpage that is visible without scrolling down
Thee upper fold of a webpage should answer the questions, What are you. offering?
Why should I pick you? and... - ✔✔What do you want me to do next?
The mobile first design philosophy advocates for designing the mobile first because -
✔✔It is easier to adapt for display on. a desktop computer and mobile traffic hs more
volume than desktop traffic
Brittie Donald, All Rights Reserved © 2025 3
