Questions and Answers 100% Pass
Structuralism - ✔✔stresses that psychology is the study of human experience from an
individual point of view.
Wilhelm Wundt - ✔✔proponent of structuralism
functionalism - ✔✔explored how mental and behavioral processes- how they enable the
organism to adapt, survive, and flourish. studies mind as functioning part of an
organism.
William James - ✔✔founder of functionalism
Gestalt Psychology - ✔✔a psychological approach that emphasizes that we often
perceive the whole rather than the sum of the parts
Gestalt Psychology - ✔✔"Perception of Organization"
Max Wertheimer - ✔✔founder of Gestalt Psychology
Behaviorism - ✔✔A theoretical orientation based on the premise that scientific
psychology should study only observable behavior
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,John Watson - ✔✔Founder of Behaviorism
Cognitivism - ✔✔A theory of learning. The idea is that learning is a conscious, rational
process. People learn by making models, maps and frameworks in their mind. ~ is the
opposite of behaviorism.
Cognitivism - ✔✔the belief that much of human behavior can be understood in terms of
how people think
Cognitivism - ✔✔gives more emphasis on intellectual and cognitive capacity of an
individual.
Ulric Neisser - ✔✔founder of cognitive psychology
Psychoanalysis - ✔✔focuses on early childhood experiences, unconscious motivations
and drives
Sigmund Freud - ✔✔founder of psychoanalysis
Humanistic - ✔✔How we meet our needs for love and acceptance and achieve self-
fulfillment
Humanistic - ✔✔study that says that humans are basically good and possess a free will
Humanistic - ✔✔give importance towards the human goal and self-actualization
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, Walter Dill Scott - ✔✔one of the first to apply psychology to business, specifically in
advertising; also involved in helping military implement psychological testing to aid
with personnel selection.
Theory of Advertising - ✔✔first book to deal with psychology and work.
Hugo Munsterberg - ✔✔father of industrial psychology
Hugo Munsterberg - ✔✔Published "Psychology and Industrial Efficiency" in 1913 a
book who dealt more BROADLY about Industrial Psychology.
Economic Psychology - ✔✔also referred to as Indus psych during WW1
Businness Psychology - ✔✔another term for Indus during WW1
Employment Psychology - ✔✔another term for Indus during WW1
Robert Yerkes - ✔✔american psychologist who pioneered the study of human and
primate intelligence
Robert Yerkes - ✔✔Developed Army Alpha and Beta tests
Army Alpha - ✔✔An intelligence test developed during World War I and used by the
army for soldiers who can read.
Army Beta - ✔✔An intelligence test developed during World War I and used by the
army for soldiers who cannot read.
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