Foundations of Digital Marketing & E-
commerce Professional Certificate
With digital marketing, you can provide customers personalized communication directly
through channels such as email and social media. Which advantage of digital marketing
does this represent? - ✔️✔️Your results are easy to measure.
You can build relationships with customers
You get faster results.
Which of the following statements regarding working in a marketing career is generally
true? - ✔️✔️It is helpful to specialize in a marketing role that aligns with your strengths
such as writing, visual design, or data analysis.
OR
A digital marketing coordinator and e-commerce analyst often share similar skills.
Which of the following best describes the quality of being curious as a digital marketer
or e-commerce analyst? - ✔️✔️Communicate insights effectively to an audience.
Use analytical thinking to collect and organize information to spot patterns and solve
problems.
What term refers to the buying and selling of goods and services online? - ✔️✔️E-
commerce
Digital marketing helps businesses do what? Select all that apply. - ✔️✔️Build trust
Inspire loyalty
Better serve customers
Which of the following best describes a portfolio? - ✔️✔️It contains your samples of
past work and demonstrates relevant work experience.
Fill in the blank: _____ role is when you work for a single company to market and sell
their products. - ✔️✔️An in-house
commerce Professional Certificate
With digital marketing, you can provide customers personalized communication directly
through channels such as email and social media. Which advantage of digital marketing
does this represent? - ✔️✔️Your results are easy to measure.
You can build relationships with customers
You get faster results.
Which of the following statements regarding working in a marketing career is generally
true? - ✔️✔️It is helpful to specialize in a marketing role that aligns with your strengths
such as writing, visual design, or data analysis.
OR
A digital marketing coordinator and e-commerce analyst often share similar skills.
Which of the following best describes the quality of being curious as a digital marketer
or e-commerce analyst? - ✔️✔️Communicate insights effectively to an audience.
Use analytical thinking to collect and organize information to spot patterns and solve
problems.
What term refers to the buying and selling of goods and services online? - ✔️✔️E-
commerce
Digital marketing helps businesses do what? Select all that apply. - ✔️✔️Build trust
Inspire loyalty
Better serve customers
Which of the following best describes a portfolio? - ✔️✔️It contains your samples of
past work and demonstrates relevant work experience.
Fill in the blank: _____ role is when you work for a single company to market and sell
their products. - ✔️✔️An in-house
