1
MKTG 455 EXAM 1 EXAM QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) ||ALREADY GRADED A+||NEWEST
VERSION
Quiz: What is SMM?
Ans: -Social Media Marketing
-Is a process about building website traffic & gaining attention on social media
sites. Largely driven by word of mouth marketing (type of earned media)
Quiz: Media Marketing
Ans: 1) Creating Bu or newsworthy events, videos, blog entries, & tweets. To
attract attention & have the potential to go viral. EX: Dave Carrol united
airlines $150 for a video that went viral
2) Building ways that enable fans of a brand or company to promote
a message on multiple online social media venues.
3) It is based on multiple online conversations. Is NOT controlled by
the company (BIG difference from traditional marketing)
o
o
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o Your Success is Our Mission!
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o For online exams and tutor expert, please
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,2
4) It is part of a larger media ecosystem & it includes: Paid media,
Owned Media, & Earned Media.zz
Quiz: Paid Media
Ans: Traditional advertising
TV, radio, Magazine,
Target- the general consumer
Quiz: Owned Media
Ans: Controlled/ owned by company so corporate website & blog
Target- Customer
Quiz: Earned Media
Ans: Facebook comments, twitter replies, & product reviews.
Targert- super fan
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
,3
Quiz: The 7th Myths of SMM
Ans: 1) Social media marketing is just a fad
2) Social media is just for the young
3) There is no return on SMM
4) SMM isn't right for this business
5) SMM is new
6) Social Media is too time consuming
7) Social Media is free
Quiz: Platforms that are on top
Ans: Facebook #1: 2.4 Billion users
Youtube #2: 2 Billion users
Quiz: 1 + Billion Users
Ans: Whats App, Facebook messenger, we chat, & Instagram (triple growth!!!)
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
, 4
Quiz: B2C Marketers; Platforms they use
Ans: #1 Facebook (69%)
#2 Instagram
tier 2- LinkedIn, Youtube, Twitter
Quiz: B2B Marketers; Platforms they use
Ans: #1 Facebook
-LinkedIn
-Instagram
-Twitter
-Youtube
Quiz: 1) Social Media is just a fad
Ans: -Marketers have to be sufficient on MULTIPLE platforms!! Not just one
Quiz: 2) Social Media Is Just For the Young
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
MKTG 455 EXAM 1 EXAM QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) ||ALREADY GRADED A+||NEWEST
VERSION
Quiz: What is SMM?
Ans: -Social Media Marketing
-Is a process about building website traffic & gaining attention on social media
sites. Largely driven by word of mouth marketing (type of earned media)
Quiz: Media Marketing
Ans: 1) Creating Bu or newsworthy events, videos, blog entries, & tweets. To
attract attention & have the potential to go viral. EX: Dave Carrol united
airlines $150 for a video that went viral
2) Building ways that enable fans of a brand or company to promote
a message on multiple online social media venues.
3) It is based on multiple online conversations. Is NOT controlled by
the company (BIG difference from traditional marketing)
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
,2
4) It is part of a larger media ecosystem & it includes: Paid media,
Owned Media, & Earned Media.zz
Quiz: Paid Media
Ans: Traditional advertising
TV, radio, Magazine,
Target- the general consumer
Quiz: Owned Media
Ans: Controlled/ owned by company so corporate website & blog
Target- Customer
Quiz: Earned Media
Ans: Facebook comments, twitter replies, & product reviews.
Targert- super fan
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
,3
Quiz: The 7th Myths of SMM
Ans: 1) Social media marketing is just a fad
2) Social media is just for the young
3) There is no return on SMM
4) SMM isn't right for this business
5) SMM is new
6) Social Media is too time consuming
7) Social Media is free
Quiz: Platforms that are on top
Ans: Facebook #1: 2.4 Billion users
Youtube #2: 2 Billion users
Quiz: 1 + Billion Users
Ans: Whats App, Facebook messenger, we chat, & Instagram (triple growth!!!)
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
, 4
Quiz: B2C Marketers; Platforms they use
Ans: #1 Facebook (69%)
#2 Instagram
tier 2- LinkedIn, Youtube, Twitter
Quiz: B2B Marketers; Platforms they use
Ans: #1 Facebook
-Youtube
Quiz: 1) Social Media is just a fad
Ans: -Marketers have to be sufficient on MULTIPLE platforms!! Not just one
Quiz: 2) Social Media Is Just For the Young
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
