1
MKTG 455 ATKINS MIDTERM EXAM QUESTIONS
AND CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) ||ALREADY GRADED A+||NEWEST
VERSION
Quiz: (C1) T/F: While early developments of the internet before the
1990s focused on technological changes, the development of search
options has driven most of the change since the early 2000s.
Ans: True
Quiz: (C1) How does the business perspective compare to the
technology perspective regarding internet change waves?
a. The technological perspective primarily addresses the interface
for interacting with the internet, while the business perspective
focuses on what people can do when they are online.
b. Both perspectives acknowledge the same major shifts in internet
development, but the business perspective focuses on what is
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
,2
available to the greatest number of people while the technology
perspective focuses on the newest developments.
c. The business perspective and the technology perspective both
currently see virtual reality as the most exciting potential change in
the internet.
d. While initially the perspectives overlapped, the business
perspective has diverged from the technology perspective to
acknowledge how the internet has changed customer buying habits.
Ans: A
Quiz: (C1) How is the "Internet of Things" different from the
"Internet of Everything"?
a. The Internet of Everything refers to the gradual shift of customers
to expect all processes to be carried out online, while the Internet of
Things refers to the way ordinary objects are incorporating online
connectivity.
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
,3
b. The Internet of Things is a reference to how goods are
increasingly bought and sold online, while the Internet of Everything
considers the exchange of both goods and services.
c. The Internet of Things considers internet-enabled devices, while
the Internet of Everything refers to the expected shift of all
commerce toward an internet-supported model.
d. The Internet of Things refers to the growing network of internet-
enabled devices, while the Internet of Everything considers
networked connections among things, people, processes and data.
Ans: D
Quiz: (C1) T/F: One business effect of cloud computing has been
the growing trend toward Software as a Service.
Ans: True
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
, 4
Quiz: (C1) (More than one answer) The biggest change in the digital
ecosystem brought by the mobile web has been:
a. The growth in the percentage of internet access coming from
devices that are not laptops, desktops, or phones.
b. The surge in users who have internet connectivity, but only
through mobile devices.
c. That social media now accounts for the majority of mobile-based
internet interaction.
d. The number of internet users has started to stagnate, but there is
overall growth in the devices used to access the internet because of
people using multiple devices.
Ans: B and D
Quiz: (C1) T/F: To get digital statistics that are up-to-date and
accurate, you must pay for access to a paid database.
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
MKTG 455 ATKINS MIDTERM EXAM QUESTIONS
AND CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) ||ALREADY GRADED A+||NEWEST
VERSION
Quiz: (C1) T/F: While early developments of the internet before the
1990s focused on technological changes, the development of search
options has driven most of the change since the early 2000s.
Ans: True
Quiz: (C1) How does the business perspective compare to the
technology perspective regarding internet change waves?
a. The technological perspective primarily addresses the interface
for interacting with the internet, while the business perspective
focuses on what people can do when they are online.
b. Both perspectives acknowledge the same major shifts in internet
development, but the business perspective focuses on what is
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
,2
available to the greatest number of people while the technology
perspective focuses on the newest developments.
c. The business perspective and the technology perspective both
currently see virtual reality as the most exciting potential change in
the internet.
d. While initially the perspectives overlapped, the business
perspective has diverged from the technology perspective to
acknowledge how the internet has changed customer buying habits.
Ans: A
Quiz: (C1) How is the "Internet of Things" different from the
"Internet of Everything"?
a. The Internet of Everything refers to the gradual shift of customers
to expect all processes to be carried out online, while the Internet of
Things refers to the way ordinary objects are incorporating online
connectivity.
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
,3
b. The Internet of Things is a reference to how goods are
increasingly bought and sold online, while the Internet of Everything
considers the exchange of both goods and services.
c. The Internet of Things considers internet-enabled devices, while
the Internet of Everything refers to the expected shift of all
commerce toward an internet-supported model.
d. The Internet of Things refers to the growing network of internet-
enabled devices, while the Internet of Everything considers
networked connections among things, people, processes and data.
Ans: D
Quiz: (C1) T/F: One business effect of cloud computing has been
the growing trend toward Software as a Service.
Ans: True
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
, 4
Quiz: (C1) (More than one answer) The biggest change in the digital
ecosystem brought by the mobile web has been:
a. The growth in the percentage of internet access coming from
devices that are not laptops, desktops, or phones.
b. The surge in users who have internet connectivity, but only
through mobile devices.
c. That social media now accounts for the majority of mobile-based
internet interaction.
d. The number of internet users has started to stagnate, but there is
overall growth in the devices used to access the internet because of
people using multiple devices.
Ans: B and D
Quiz: (C1) T/F: To get digital statistics that are up-to-date and
accurate, you must pay for access to a paid database.
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
