QUESTIONS AND ANSWERS LATEST 2025.
which decision making model? - ANS -Davenport-Kim three-stage model
In which stage of the Davenport-Kim model is problem recognition? - ANS -
Framing the problem
In which stage of the Davenport-Kim model is data collection? - ANS -Solving the problem
What is a key reason we study statistics? - ANS -To make informed decisions
Visually presenting the data assists in which stage of the Davenport-Kim model?
- ANS -Communicating the results
When does research fail to produce reliable results? - ANS -Poor research validity
What are the two major issues surrounding research standards? - ANS -Best practices and ethics
In order to be a statistically valid sample, the sample must be: - ANS -The appropriate size and random
Not selecting a random sample is what type of bias? - ANS -Measurement
Not selecting a right sized sample is what type of bias? - ANS -Measurement
Research best practices eliminate... - ANS -Bias
Outliers create this type of error - ANS -Out-of Range
Unpredictable error - ANS -Random Error - No correlation
Omission Error - Distorted results
This error repeats itself - ANS -Systematic Error - Skewed results
Observation points that are distant from other observations. - ANS -Outliers Note: Can be included or excluded in
analysis (causes skewness)
Types of Bias: Bias that occurs from not selecting a random sample - ANS -
Measurement bias
Types of Bias: Bias introduced because respondents believe it will be beneficial if selected. - ANS -Conscious
bias (key word: benefit)
Consistent and repeatable data - ANS -Reliable
Resulting from accurate measurements - ANS -Valid data
If a responder lies on their survey, this creates what type of bias? - ANS -
Information
Sorting your spreadsheet can expose these errors by moving them to the very top or the very bottom of the
column - ANS -Omission or Out-of-Range
An error that will fix itself over time - ANS -Random
,An error that will not fix itself. You must do something - ANS -Systematic
Cleaning and organizing data - ANS -Data Management
Are the following variables quantitative or qualitative? Personality type, social class, or communication style -
ANS -Qualitative
A study used when your conditions can't be controlled - ANS -Observational study
Observes people going forward in time from the time of their entry into the study.
- ANS -Cohort Study
What are the three elements of an experimental study? - ANS -Unit, Treatment, Response
Accurately measures what it is intended to measure - ANS -Valid data
an experimental study prevents bias. - ANS -Blinding
Neither the treatment allocator nor the participant knows in which group the participant is contributing. (Who is
getting the real drug?) - ANS -Double blind study
The participants are not told if they are in the treatment group or control group
- ANS -Blind study
Describes characteristics of a dataset. Mean, median, mode, variation, standard deviation, range.... - ANS -
Descriptive analytics
Uses data from the past to predict the future - ANS -Predictive
Uses experimental design and optimization to predict a future - ANS -Prescriptive
If we move to six appointments an hour we can increase revenue 2%. Which form of analytics is this? - ANS -
Prescriptive - We are taking a specific course of action
Based on the last four quarters, we can predict $4,1 million in sales next quarter. Which form of analytics is this?
- ANS -Predictive: We aren't taking any action
The number of appointments per day averaged 7 over the last 6 months. Which form of analytics is this? - ANS -
Descriptive: We are only describing the past. No future predictions are made.
Is Big Data structured, unstructured or both? - ANS -Both
Where do we store big data - ANS -In a big data warehouse
Why do marketing teams use big data? - ANS -"Datamining" assists in targeting the best customers for new
products or reaching existing customers for like products
Name the 4 levels of measurement - ANS -(NOIR) Nominal, Ordinal, Interval Ratio
Continuous data with unique zero point is level of measurement. - ANS -
Ratio
Orders data at equal distance apart is level of measurement. - ANS -
Interval
, Identify, Group, or Categorize islevel of measurement. - ANS -Nominal
The colors of cars are which level of measurement? - ANS -Nominal
The price of the car is which level of measurement? - ANS -Ratio
Which level of measurement can be multiplied and divided? - ANS -Ratio
Which level of measurement cannot be analyzed which most statistical test?
Answer-Nominal