STUDY GUIDE LATEST 2025.
ACTUAL EXAM QUESTIONS AND CORRECT DETAILED
ANSWERS |ALREADY GRADED A+
frame the Problem, Solving the Problem and Communicating Results are part ofwhich decision making
model? - Answer-Davenport-Kim three-stage model
In which stage of the Davenport-Kim model is problem recognition? - Answer-
Framing the problem
In which stage of the Davenport-Kim model is data collection? - Answer-Solving the problem
What is a key reason we study statistics? - Answer-To make informed decisions
Visually presenting the data assists in which stage of the Davenport-Kim model? - Answer-Communicating
the results
When does research fail to produce reliable results? - Answer-Poor research validity
What are the two major issues surrounding research standards? - Answer-Best practices and ethics
In order to be a statistically valid sample, the sample must be: - Answer-The appropriate size and random
Not selecting a random sample is what type of bias? - Answer-Measurement
Not selecting a right sized sample is what type of bias? - Answer-Measurement
Research best practices eliminate... - Answer-Bias
Outliers create this type of error - Answer-Out-of Range
Unpredictable error - Answer-Random Error - No correlation
Error may occur from missing data. (Example: Space not filled in) - Answer-
Omission Error - Distorted results
This error repeats itself - Answer-Systematic Error - Skewed results
Observation points that are distant from other observations. - Answer-Outliers Note: Can be included or
excluded in analysis (causes skewness)
Types of Bias: Bias that occurs from not selecting a random sample - Answer-
Measurement bias
Types of Bias: Bias introduced because respondents believe it will be beneficial if selected. - Answer-
Conscious bias (key word: benefit)
Consistent and repeatable data - Answer-Reliable
Resulting from accurate measurements - Answer-Valid data
If a responder lies on their survey, this creates what type of bias? - Answer-
Information
, Sorting your spreadsheet can expose these errors by moving them to the very top or the very bottom of the
column - Answer-Omission or Out-of-Range
An error that will fix itself over time - Answer-Random
An error that will not fix itself. You must do something - Answer-Systematic
Cleaning and organizing data - Answer-Data Management
Are the following variables quantitative or qualitative? Personality type, social class, or communication style
- Answer-Qualitative
A study used when your conditions can't be controlled - Answer-Observational study
Observes people going forward in time from the time of their entry into the study. - Answer-Cohort Study
What are the three elements of an experimental study? - Answer-Unit, Treatment, Response
Accurately measures what it is intended to measure - Answer-Valid data
an experimental study prevents bias. - Answer-Blinding
Neither the treatment allocator nor the participant knows in which group the participant is contributing. (Who
is getting the real drug?) - Answer-Double blind study
The participants are not told if they are in the treatment group or control group - Answer-Blind study
Describes characteristics of a dataset. Mean, median, mode, variation, standard deviation, range.... - Answer-
Descriptive analytics
Uses data from the past to predict the future - Answer-Predictive
Uses experimental design and optimization to predict a future - Answer-Prescriptive
If we move to six appointments an hour we can increase revenue 2%. Which form of analytics is this? -
Answer-Prescriptive - We are taking a specific course of action
Based on the last four quarters, we can predict $4,1 million in sales next quarter. Which form of analytics is
this? - Answer-Predictive: We aren't taking any action
The number of appointments per day averaged 7 over the last 6 months. Which form of analytics is this? -
Answer-Descriptive: We are only describing the past. No future predictions are made.
Is Big Data structured, unstructured or both? - Answer-Both
Where do we store big data - Answer-In a big data warehouse
Why do marketing teams use big data? - Answer-"Datamining" assists in targeting the best customers for new
products or reaching existing customers for like products
Name the 4 levels of measurement - Answer-(NOIR) Nominal, Ordinal, Interval Ratio
Continuous data with unique zero point is level of measurement. - Answer-
Ratio
Orders data at equal distance apart is level of measurement. - Answer-
Interval