Top Mark Questions and Correct Verified Answers
STCO-534 Exam Questions and Correct
Verified Answers
Media can account for ______ of a total communication budget.
✓ 80%
Within the context of a SWOT analysis, weaknesses might be described as elements of
the brand that might prove harmful to achieving marketing objectives.
✓ True
_________ are major strategies of communication planning used to achieve desire
objectives.
✓ Communication mix and scheduling
In advertising
✓ objectives are long term accomplishments and goals are short term
accomplishments.
The business of a brand is to deliver
✓ revenue and profit to the company
Top Mark !!!
, Top Mark Questions and Correct Verified Answers
Within the context of a SWOT assessment, a highly developed distribution network
would most likely be considered a strength.
✓ True
There is a first and most critical step to beginning an advertising media plan. The step is
finding funding for video creation.
✓ False
One of the fundamental elements of brand communication is _________.
✓ contact
Foundation of the communication plan is
✓ an overall communication idea that leads to creative strategy
In the mid 2000's, Burger King sales were soaring. But a major turn for their primary
target audience caused a significant loss in revenue. Burger King made the mistake
of_________.
✓ Leaning too heavily on one element of the available target group
Beginning with the behavior you want to change is a foolish way to attempt to define a
target group.
Top Mark !!!
STCO-534 Exam Questions and Correct
Verified Answers
Media can account for ______ of a total communication budget.
✓ 80%
Within the context of a SWOT analysis, weaknesses might be described as elements of
the brand that might prove harmful to achieving marketing objectives.
✓ True
_________ are major strategies of communication planning used to achieve desire
objectives.
✓ Communication mix and scheduling
In advertising
✓ objectives are long term accomplishments and goals are short term
accomplishments.
The business of a brand is to deliver
✓ revenue and profit to the company
Top Mark !!!
, Top Mark Questions and Correct Verified Answers
Within the context of a SWOT assessment, a highly developed distribution network
would most likely be considered a strength.
✓ True
There is a first and most critical step to beginning an advertising media plan. The step is
finding funding for video creation.
✓ False
One of the fundamental elements of brand communication is _________.
✓ contact
Foundation of the communication plan is
✓ an overall communication idea that leads to creative strategy
In the mid 2000's, Burger King sales were soaring. But a major turn for their primary
target audience caused a significant loss in revenue. Burger King made the mistake
of_________.
✓ Leaning too heavily on one element of the available target group
Beginning with the behavior you want to change is a foolish way to attempt to define a
target group.
Top Mark !!!
