Top Mark Questions and Correct Verified Answers
STCO 658 Questions and Correct
Verified Answers
Which of the following statements about magazines as an advertising medium is true?
✓ Magazines are a highly specialized medium that reach specific target audiences.
Flair, a women's magazine, features an ad for Elvira watches. Flair, being a specific
carrier within a medium category is known as a:
A. conduit.
B. mobile channel.
C. distribution channel.
D. transit channel.
E. media vehicle.
✓ Media Vehicle
Which of the following statements is true of the media mix?
A. It is not possible to use only one medium or vehicle to deliver a message.
B. The characteristics of a product help in determining the combination of media that
should be used.
Top Mark !!!
, Top Mark Questions and Correct Verified Answers
C. Individual preferences have no effect on the combination of media to be used to
deliver a message.
D. Advertisers use the media mix to maintain uniformity across all advertising media.
E. By employing a media mix, advertisers can lower the versatility to their media
strategies resulting in high amount of clutter.
✓ B. The characteristics of a product help in determining the combination of media
that should be used.
With reference to ad execution thoughts, advertisers are interested in consumers'
reactions to an ad because
A) the image of a company is directly proportional to the number of advertisements it
produces annually.
B) they want to segregate the target audience according to their cognitive reactions
toward an advertisement.
C) it enables organizations to create suitable counterarguments.
Top Mark !!!
STCO 658 Questions and Correct
Verified Answers
Which of the following statements about magazines as an advertising medium is true?
✓ Magazines are a highly specialized medium that reach specific target audiences.
Flair, a women's magazine, features an ad for Elvira watches. Flair, being a specific
carrier within a medium category is known as a:
A. conduit.
B. mobile channel.
C. distribution channel.
D. transit channel.
E. media vehicle.
✓ Media Vehicle
Which of the following statements is true of the media mix?
A. It is not possible to use only one medium or vehicle to deliver a message.
B. The characteristics of a product help in determining the combination of media that
should be used.
Top Mark !!!
, Top Mark Questions and Correct Verified Answers
C. Individual preferences have no effect on the combination of media to be used to
deliver a message.
D. Advertisers use the media mix to maintain uniformity across all advertising media.
E. By employing a media mix, advertisers can lower the versatility to their media
strategies resulting in high amount of clutter.
✓ B. The characteristics of a product help in determining the combination of media
that should be used.
With reference to ad execution thoughts, advertisers are interested in consumers'
reactions to an ad because
A) the image of a company is directly proportional to the number of advertisements it
produces annually.
B) they want to segregate the target audience according to their cognitive reactions
toward an advertisement.
C) it enables organizations to create suitable counterarguments.
Top Mark !!!
