Social Media Marketing (Stukent Practice
Quizzes ch. 1 - ch. 6) Questions And Answers
100% Correct
How long did it take the internet to reach 50 million people (ch. 1) 4 years
(T/F) social commerce is defined as the use of social networking websites to promote and sell
products and services (ch. 1) true
what was the 2015 oxford dictionary word of the year (ch. 1) face with tears of joy emoji
what is user-generated content (UGC)? (ch. 1) any digital content that is produced and
shared by end-users of an online service or website
what is not an advantage of social media? (ch. 1) Unrealistic customer expectations (this
is a disadvantage of social media)
(T/F) consumers now regard social media as a more trustworthy source of information over
traditional marketing communication (ch. 1) True
, Social Media Marketing (Stukent Practice
Quizzes ch. 1 - ch. 6) Questions And Answers
100% Correct
Which are social media engagements? (ch. 1) Likes + comments + shares + clicks
what is social media reach? (ch. 1) the number of people who have seen any activity from
your social media account
which of the following is a benefit of social media marketing? (ch. 1) increased traffic,
increased exposure/brand awareness, lead generation, brand loyalty
what is earned media? (ch. 1) what the public shares digitally and verbally about a brand
The strongest Twitter bios usually contain (ch. 2) industry targeted keywords
what is a personal vision? (ch. 2) - it helps you see into the future as it is the framework
for the process of creating your life
- a picture of your true self in the future
- it includes all the important elements of your life and career
Quizzes ch. 1 - ch. 6) Questions And Answers
100% Correct
How long did it take the internet to reach 50 million people (ch. 1) 4 years
(T/F) social commerce is defined as the use of social networking websites to promote and sell
products and services (ch. 1) true
what was the 2015 oxford dictionary word of the year (ch. 1) face with tears of joy emoji
what is user-generated content (UGC)? (ch. 1) any digital content that is produced and
shared by end-users of an online service or website
what is not an advantage of social media? (ch. 1) Unrealistic customer expectations (this
is a disadvantage of social media)
(T/F) consumers now regard social media as a more trustworthy source of information over
traditional marketing communication (ch. 1) True
, Social Media Marketing (Stukent Practice
Quizzes ch. 1 - ch. 6) Questions And Answers
100% Correct
Which are social media engagements? (ch. 1) Likes + comments + shares + clicks
what is social media reach? (ch. 1) the number of people who have seen any activity from
your social media account
which of the following is a benefit of social media marketing? (ch. 1) increased traffic,
increased exposure/brand awareness, lead generation, brand loyalty
what is earned media? (ch. 1) what the public shares digitally and verbally about a brand
The strongest Twitter bios usually contain (ch. 2) industry targeted keywords
what is a personal vision? (ch. 2) - it helps you see into the future as it is the framework
for the process of creating your life
- a picture of your true self in the future
- it includes all the important elements of your life and career
