SOLUTION MANUAL c
Research Methods For Business Students
c c c c c
8th Edition Mark Saunders, Philip Lewis
c c c c c
Chapters 1 - 14, Complete
c c c c c c
3
© cPearson cEducation cLimited
c2019
, Contents
Chapters Pages
Introduction 5
1 Business c and c management c research, c reflective c diaries c and c the c purpose
of cthis cbook 15
2 Choosing ca cresearch ctopic cand cdeveloping cyour cresearch cproposal 19
3 Critically creviewing cthe cliterature 23
4 Understanding cresearch cphilosophy cand capproaches cto ctheory cdevelopment
27
5 Formulating cthe cresearch cdesign 32
6 Negotiating caccess cand cresearch cethics 36
7 Selecting csamples 40
8 Utilising csecondary cdata 44
9 Collecting cdata cthrough cobservation 48
10 Collecting cprimary cdata cusing cresearch cinterviews cand cresearch cdiaries 54
11 Collecting cprimary cdata cusing cquestionnaires 59
12 Analysing cdata cquantitatively 63
13 Analysing cdata cqualitatively 68
14 Writing cand cpresenting cyour cproject creport 72
Appendix 75
1 Research cproject cassignment 75
2 Group cposter cresearch cproject cassignment 80
3 Research cproposal cassignment 84
4 Additional ccases con cthe ccompanion cwebsite 89
4
© cPearson cEducation cLimited
c2019
, INTRODUCTION
An c overview c of c the c instructors’ c manual
This cinstructors’ cmanual cprovides ccommentary cfor cthe ceighth cedition cof cthe ctextbook
cResearch cMethods cfor cBusiness cStudents. cThe ccommentary cis con ca cchapter cby cchapter cbasis
cand cincludes:
chapter clearning coutcomes;
summary cof cthe ccontent;
comments con clikely cstudent creactions cand cpossible cuse cof cmaterials;
ideas cfor cstudents’ cpreparatory cwork;
suggestions cfor cdelivery cin cthe cclassroom;
ideas cfor cstudents’ cfollow-up cwork.
In caddition, cwe chave cincluded ca ccopy cof ca cresearch cproject cassignment, ca cgroup
cresearch cproject cp oster cassignment cand ca ccopy cof ca cdissertation cproposal cassignment
cas cappendices.
Research cMethods cfor cBusiness c– can coverview cof cthe ceighth cedition
Pedagogic c features
The cover-riding cpurpose cof cResearch cMethods cfor cBusiness cStudents cis cto chelp cundergraduate
cand cpostgraduate cstudents cand cstudents con cprofessional ccourses cto cundertake
cresearch. cEach cchapter cd eals cwith ca cpart cof cthe cresearch cprocess cand cdiscusses cthe cideas,
ctechniques cand cmethods cusing cas clittle cjargon cas cis cpossible. cTables, cchecklists cand
cdiagrams care cused cto caid cthis cdiscussion. cWhere cnew cterms care cintroduced cfor cthe cfirst
ctime, cthey care cshown cin cbold, cand ca cdefinition cor cexplanation cfollows cshortly
cafterwards. cThey care calso clisted cwith ca cbrief cdefinition cin cthe cglossary. cThe
capplication cof cappropriate cinformation ctechnology cis cconsidered, cin cmost cinstances cas
can cintegral cpart cof cthe ctext. cChapters chave cbeen ccross-referenced cas cappropriate, cand
can cindex cis cprovided ctoch elp cstudents cfind ctheir cway caround cthe cbook.
Focus con cstudent cresearch cboxes care cincluded cwithin cthe ctext cof ceach cchapter. cThese
care cbased co n cactual cresearch cprojects, cundertaken cby cstudents, cin cwhich cpoints cmade
cin cthe ctext care cillustrated. cIn cmany cinstances, cthese cworked cexamples cillustrate
cpossible cpitfalls cstudents cmay ccome cacross cwhile cundertaking ctheir cresearch. cWhere
ca cpitfall chas cbeen cillustrated, cit cwill, cit cis choped, chelp cyour cstudents cavoid cmaking
cthe csame cmistake. cFurther cillustrations care cprovided cby cfocus con cmanagement
cresearch cand cresearch cin cthe cnews cboxes.
Focus con cmanagement cresearch cboxes cdiscuss crecent cresearch cin cbusiness cand
cmanagement. cThese care cnormally cderived cfrom crefereed cacademic cjournal carticles, cand
cstudents care clikely cto cbe ca ble cto cdownload cthe cactual carticles cfrom conline cdatabases cat
ctheir cuniversity.
5
© cPearson cEducation cLimited
c2019
, Focus con cresearch cin cthe cnews cboxes cprovide ctopical cnews carticles cthat cillustrate
cpertinent cresearch-related cissues. cAll cthese cwill chelp cstudents cto cunderstand cthe
ctechnique cor cidea cand cto cassess cits csuitability cor cappropriateness cto ctheir cresearch.
cBoxed cchecklists cprovide cstudents cwithcf urther cfocussed cguidance cfor ctheir cown cresearch.
6
© cPearson cEducation cLimited
c2019
Research Methods For Business Students
c c c c c
8th Edition Mark Saunders, Philip Lewis
c c c c c
Chapters 1 - 14, Complete
c c c c c c
3
© cPearson cEducation cLimited
c2019
, Contents
Chapters Pages
Introduction 5
1 Business c and c management c research, c reflective c diaries c and c the c purpose
of cthis cbook 15
2 Choosing ca cresearch ctopic cand cdeveloping cyour cresearch cproposal 19
3 Critically creviewing cthe cliterature 23
4 Understanding cresearch cphilosophy cand capproaches cto ctheory cdevelopment
27
5 Formulating cthe cresearch cdesign 32
6 Negotiating caccess cand cresearch cethics 36
7 Selecting csamples 40
8 Utilising csecondary cdata 44
9 Collecting cdata cthrough cobservation 48
10 Collecting cprimary cdata cusing cresearch cinterviews cand cresearch cdiaries 54
11 Collecting cprimary cdata cusing cquestionnaires 59
12 Analysing cdata cquantitatively 63
13 Analysing cdata cqualitatively 68
14 Writing cand cpresenting cyour cproject creport 72
Appendix 75
1 Research cproject cassignment 75
2 Group cposter cresearch cproject cassignment 80
3 Research cproposal cassignment 84
4 Additional ccases con cthe ccompanion cwebsite 89
4
© cPearson cEducation cLimited
c2019
, INTRODUCTION
An c overview c of c the c instructors’ c manual
This cinstructors’ cmanual cprovides ccommentary cfor cthe ceighth cedition cof cthe ctextbook
cResearch cMethods cfor cBusiness cStudents. cThe ccommentary cis con ca cchapter cby cchapter cbasis
cand cincludes:
chapter clearning coutcomes;
summary cof cthe ccontent;
comments con clikely cstudent creactions cand cpossible cuse cof cmaterials;
ideas cfor cstudents’ cpreparatory cwork;
suggestions cfor cdelivery cin cthe cclassroom;
ideas cfor cstudents’ cfollow-up cwork.
In caddition, cwe chave cincluded ca ccopy cof ca cresearch cproject cassignment, ca cgroup
cresearch cproject cp oster cassignment cand ca ccopy cof ca cdissertation cproposal cassignment
cas cappendices.
Research cMethods cfor cBusiness c– can coverview cof cthe ceighth cedition
Pedagogic c features
The cover-riding cpurpose cof cResearch cMethods cfor cBusiness cStudents cis cto chelp cundergraduate
cand cpostgraduate cstudents cand cstudents con cprofessional ccourses cto cundertake
cresearch. cEach cchapter cd eals cwith ca cpart cof cthe cresearch cprocess cand cdiscusses cthe cideas,
ctechniques cand cmethods cusing cas clittle cjargon cas cis cpossible. cTables, cchecklists cand
cdiagrams care cused cto caid cthis cdiscussion. cWhere cnew cterms care cintroduced cfor cthe cfirst
ctime, cthey care cshown cin cbold, cand ca cdefinition cor cexplanation cfollows cshortly
cafterwards. cThey care calso clisted cwith ca cbrief cdefinition cin cthe cglossary. cThe
capplication cof cappropriate cinformation ctechnology cis cconsidered, cin cmost cinstances cas
can cintegral cpart cof cthe ctext. cChapters chave cbeen ccross-referenced cas cappropriate, cand
can cindex cis cprovided ctoch elp cstudents cfind ctheir cway caround cthe cbook.
Focus con cstudent cresearch cboxes care cincluded cwithin cthe ctext cof ceach cchapter. cThese
care cbased co n cactual cresearch cprojects, cundertaken cby cstudents, cin cwhich cpoints cmade
cin cthe ctext care cillustrated. cIn cmany cinstances, cthese cworked cexamples cillustrate
cpossible cpitfalls cstudents cmay ccome cacross cwhile cundertaking ctheir cresearch. cWhere
ca cpitfall chas cbeen cillustrated, cit cwill, cit cis choped, chelp cyour cstudents cavoid cmaking
cthe csame cmistake. cFurther cillustrations care cprovided cby cfocus con cmanagement
cresearch cand cresearch cin cthe cnews cboxes.
Focus con cmanagement cresearch cboxes cdiscuss crecent cresearch cin cbusiness cand
cmanagement. cThese care cnormally cderived cfrom crefereed cacademic cjournal carticles, cand
cstudents care clikely cto cbe ca ble cto cdownload cthe cactual carticles cfrom conline cdatabases cat
ctheir cuniversity.
5
© cPearson cEducation cLimited
c2019
, Focus con cresearch cin cthe cnews cboxes cprovide ctopical cnews carticles cthat cillustrate
cpertinent cresearch-related cissues. cAll cthese cwill chelp cstudents cto cunderstand cthe
ctechnique cor cidea cand cto cassess cits csuitability cor cappropriateness cto ctheir cresearch.
cBoxed cchecklists cprovide cstudents cwithcf urther cfocussed cguidance cfor ctheir cown cresearch.
6
© cPearson cEducation cLimited
c2019
