QUESTIONS AND CORRECT VERIFIED ANSWERS
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Studies Show that media use is linked to - (answers)negative health outcomes
Advertisements and entertainment portrayals - (answers)1. Tobacco, Strongest
2. Alcohol, Moderate
3. Prescription drugs, Less
4. Food, Mixed
On health
Film Health and Risk - (answers)- Smoking and drinking often portrayed
- Drug use less often portrayed
---Drug addicts usually portrayed as evil
--- Drug use shown to have negative outcomes
Health News - (answers)The strongest effect on health news might be on Agenda Setting
-framing thought to impact policy makers and policy
Health Campaigns - (answers)A purposive attempt
to Inform, persuade and motivate....
generally for non commercial benefits....
Risk Learning Models - (answers)Message imparts new information about health risks, and
behaviors that minimize those risks
, 4 types of messages increase self-protective behavior - (answers)1. Severity
2. Vulnerability
3. Response efficacy
4. Self efficacy
Stereotype Priming Models - (answers)Messages prime preexisting stereotypes
Why campaigns fail - (answers)1. Audience selective attention
2. Barriers to audience's perceptions
3. Unsophisticated audience-targeting techniques
4. Unrealistic goals
5. Lack of clear criteria for success
2 New educational strategies on media health - (answers)1. Media Advocacy
2.Edutainment
media advocacy - (answers)public health agent attempts to focus media on health issues to effect
social or public policy
edutainment - (answers)health messages embedded in entertainment
Old View (Pascal) on media entertainment - (answers)merriment is considered sinful
Modern View (Montaigne and Freud) on Media Entertainment - (answers)entertainment is an
effective and acceptable means of relief