x x x x x x x x x x x
sing Technology Version 6 0 6th Edition Gallaugher
x x x x x x x
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x x x x x x x x x x x
sing Technology Version 6 0 6th Edition Gallaugher
x x x x x x x
StrategyxandxTechnology:xConceptsxandxFrameworksxforxUnderstandingxWhatxSeparatesx
WinnersxfromxLosers
Sectionx2.1xTrue/Fals
exQuestions
1. Axfirm’sxfinancialxperformancexthatxconsistentlyxoutperformsxitsxindustry’sxpeersxisxknownxasx
operationalxeffectiveness.
False;xEasy
2. AccordingxtoxMichaelxPorter,xthexreasonxmanyxfirmsxsufferxmargin-
erodingxcompetitionxisxbecausextheyxhavexdefinedxthemselvesxaccordingxtoxstrategicxpositioningxrather
xthanxoperationalxeffectiveness.x
False;xModerate
3. Whenxtechnologyxcanxbexmatchedxquickly,xitxisxrarelyxaxsourcexofxcompetitivexadvantage.
True;xEasy
4. Accordingxtoxthexresource-
basedxviewxofxcompetitivexadvantage,xifxaxfirmxisxtoxmaintainxsustainablexcompetitivexadvantage,xitx
mustxcontrolxaxsetxofxexploitablexresourcesxthatxarexvaluablexandxcanxbexsubstitutedxeasily.
False;xModerate
5. FastxgrowingxGrouponxwasxablextoxdissuadexrivalsxfromxenteringxitsxmarketxbecausexthexfirm’sxt
echnologyxwasxsoxdifficultxtoxreplicate.
False;xEasy
6. Cisco’sxacquisitionxofxPurxDigital,xmakersxofxthexFlipxvideoxcameraxline,xwasxlargelyxconsideredxaxflopx
becausexcomparablextechnologyxsoonxbecamexaxfeaturexinxotherxpopularxconsumerxelectronicsxproducts
.
True;xEasy
MultiplexChoicexQuestions
7. Axfirm’sxfinancialxperformancexthatxconsistentlyxoutperformsxitsxindustry’sxpeersxisxknownxas .
a. comparativexadvantage
b. absolutexadvantage
c. sustainablexcompetitivexadvantage
d. firstxmoverxadvantage
e. operationalxefficiencyxadvantage
c;xEasy
8. Whichxofxthexfollowingxstatementsxaboutxtechnologyxisxtrue?
a. Technologyxalonexisxenoughxtoxprovidexsustainablexcompetitivexadvantagextoxaxfirm.
b. Technologyxplaysxaxmarginalxrolexinxcreatingxstrategicxdifferences.
c. Technologicalximprovementsxarexnotximportantxinxstrengtheningxaxfirm’sxstrategicxadvantages.
d. Technologicalximprovementsxcanxoftenxbexcopiedxbyxrivals,xleadingxtoxaxprofit-erodingxarmsxrace.
e. Technologyxcannotxbexusedxbyxlatexentrantsxtoxgainxaxsharexofxthexindustry.
d;xModerate
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sing Technology Version 6 0 6th Edition Gallaugher
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9. Technologyxthatxthatxsuper-
imposesxcontent,xsuchxasximagesxandxanimationxonxtopxofxrealxworldximagesxisxcalled:
a) Alternativeximaging
b) Strategicxdesign
c) Illustrationxediting
d) Augmentedxreality
e) Productxplacement
d;xhard
10. Operationalxeffectivenessxrefersxto:
a. theximplementationxofxtechnologyxinxaxbusinessxcontext.
b. performingxthexsamextasksxbetterxthanxrivalsxperformxthem.
c. thexnumberxofxtimesxinventoryxisxsoldxorxusedxduringxthexcoursexofxaxyear.
d. performingxdifferentxtasksxorxthexsamextasksxinxdifferentxways.
e. matchingxthexbenefitsxofxaxsuccessfulxpositionxwhilexmaintainingxanxexistingxposition.
b;xEasy
11. The
problemxexistsxwhenxrivalsxwatchxaxpioneer’sxefforts,xlearnxfromxtheirxsuccessesxandxmi
ssteps,xandxthenxenterxthexmarketxquicklyxwithxaxcomparablexorxsuperiorxproductxatxaxlowerxcost.
a. latexentrant
b. earlyxstarter
c. firstxmover
d. intellectualxproperty
e. fastxfollower
e;xEasy
12. x refersxtoxperformingxdifferentxtasksxthanxrivalsxorxthexsamextasksxinxaxdifferentxway.
a. Straddling
b. Operationalxeffectiveness
c. Strategicxpositioning
d. Verticalxintegration
e. Scalexadvantage
c;xEasy
13. Axfirmxisxsaidxtoxbe
whenxitxattemptsxtoxmatchxthexbenefitsxofxaxsuccessfulxpositionxwhilex
maintainingxitsxexistingxposition.
a. switching
b. straddling
c. dovetailing
d. streamlining
e. verticallyxintegrating
b;xEasy
14. AccordingxtoxPorter,xstrategyxisxfundamentallyxaboutxbeing .
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