COM 275 msu exam 3
Questions & Answers
Already Passed!!
Studies Show that media use is linked to - ✔✔✔->>>negative
health outcomes
Advertisements and entertainment portrayals - ✔✔✔->>>1.
Tobacco, Strongest
2. Alcohol, Moderate
3. Prescription drugs, Less
4. Food, Mixed
On health
Film Health and Risk - ✔✔✔->>>- Smoking and drinking often
portrayed
- Drug use less often portrayed
---Drug addicts usually portrayed as evil
, --- Drug use shown to have negative outcomes
Health News - ✔✔✔->>>The strongest effect on health news
might be on Agenda Setting
-framing thought to impact policy makers and policy
Health Campaigns - ✔✔✔->>>A purposive attempt
to Inform, persuade and motivate....
generally for non commercial benefits....
Risk Learning Models - ✔✔✔->>>Message imparts new
information about health risks, and behaviors that minimize those
risks
4 types of messages increase self-protective behavior - ✔✔✔-
>>>1. Severity
2. Vulnerability
3. Response efficacy
4. Self efficacy
Stereotype Priming Models - ✔✔✔->>>Messages prime
preexisting stereotypes
Why campaigns fail - ✔✔✔->>>1. Audience selective attention
2. Barriers to audience's perceptions
3. Unsophisticated audience-targeting techniques
4. Unrealistic goals
5. Lack of clear criteria for success
2 New educational strategies on media health - ✔✔✔->>>1.
Media Advocacy
2.Edutainment
Questions & Answers
Already Passed!!
Studies Show that media use is linked to - ✔✔✔->>>negative
health outcomes
Advertisements and entertainment portrayals - ✔✔✔->>>1.
Tobacco, Strongest
2. Alcohol, Moderate
3. Prescription drugs, Less
4. Food, Mixed
On health
Film Health and Risk - ✔✔✔->>>- Smoking and drinking often
portrayed
- Drug use less often portrayed
---Drug addicts usually portrayed as evil
, --- Drug use shown to have negative outcomes
Health News - ✔✔✔->>>The strongest effect on health news
might be on Agenda Setting
-framing thought to impact policy makers and policy
Health Campaigns - ✔✔✔->>>A purposive attempt
to Inform, persuade and motivate....
generally for non commercial benefits....
Risk Learning Models - ✔✔✔->>>Message imparts new
information about health risks, and behaviors that minimize those
risks
4 types of messages increase self-protective behavior - ✔✔✔-
>>>1. Severity
2. Vulnerability
3. Response efficacy
4. Self efficacy
Stereotype Priming Models - ✔✔✔->>>Messages prime
preexisting stereotypes
Why campaigns fail - ✔✔✔->>>1. Audience selective attention
2. Barriers to audience's perceptions
3. Unsophisticated audience-targeting techniques
4. Unrealistic goals
5. Lack of clear criteria for success
2 New educational strategies on media health - ✔✔✔->>>1.
Media Advocacy
2.Edutainment
