MKTG 352 Principles of Marketing Research Final Exam Review Questions Answered Correctly Rated
A+
Marketing Research - Answers Links consumers to marketers through information.
Information Used - Answers Identifies opportunities, evaluates actions, monitors performance.
Marketing Researchers - Answers Specify needed information and analyze results.
Decision-Making Role - Answers Helps reduce risks in marketing decisions.
Business Planning - Answers Integral part of developing business strategies.
Research Viability - Answers Determines feasibility of new products/services.
Research Problem Identification - Answers Defines objectives and required information extent.
Situational Analysis - Answers Collects information on market and competition.
Formal Investigation - Answers Involves structured data collection methods.
Research Design - Answers Framework for conducting marketing research.
Exploratory Research - Answers Gains better understanding of research problems.
Descriptive Research - Answers Describes marketing mix characteristics and associations.
Causal Research - Answers Investigates cause-and-effect relationships.
Primary Data - Answers Original information collected directly from sources.
Secondary Data - Answers Previously published information for analysis.
Quantitative Research - Answers Data expressed using numbers and statistics.
Qualitative Research - Answers Descriptive data categorized by traits.
Surveys - Answers Collects data through questionnaires from users.
Interviews - Answers One-on-one discussions with target market members.
Focus Group Discussion - Answers Group discussion led by a moderator.
Customer Observation - Answers Researcher observes customer behavior and communication.
Data Analysis - Answers Classifies and interprets collected data.
Research Report - Answers Written summary of findings and recommendations.
, Marketing Research Importance - Answers Aids in planning, decision-making, and understanding
markets.
Consumer Market - Answers Individuals purchasing goods for personal use.
Purchase Decision Process - Answers Steps consumers take before buying a product.
Need Recognition - Answers Consumer identifies needs to be satisfied.
Information Search - Answers Gathering data from various sources.
Product Evaluation - Answers Comparing options based on quality and features.
Final Purchase Decision - Answers Consumer selects product after thorough evaluation.
After-Purchase Evaluation - Answers Consumer assesses satisfaction post-purchase.
Consumer Evaluation - Answers Assessment of product satisfaction post-purchase.
Cultural Factors - Answers Beliefs and values learned from society.
Social Factors - Answers Influences from social interactions and groups.
Reference Group - Answers Individuals influencing purchasing decisions.
Social Role - Answers Expected behavior based on individual responsibilities.
Social Status - Answers Economic standing influencing purchasing power.
Personal Factors - Answers Individual characteristics like age and lifestyle.
Psychological Factors - Answers Mental processes affecting consumer behavior.
Motivation - Answers Reason driving an individual's behavior.
Perception - Answers Unique interpretation of objects by individuals.
Learning - Answers Behavior change from knowledge or experience.
Beliefs and Attitudes - Answers Assumptions made about objects or phenomena.
Involvement - Answers Willingness to gather information before purchase.
Variety Seeking Behavior - Answers Low involvement, trying new or cheap products.
Habitual Buying Behavior - Answers Minimal involvement in routine purchases.
Dissonance-Reducing Behavior - Answers Post-purchase anxiety about buying decisions.
Complex Buying Behavior - Answers High involvement in expensive product purchases.
A+
Marketing Research - Answers Links consumers to marketers through information.
Information Used - Answers Identifies opportunities, evaluates actions, monitors performance.
Marketing Researchers - Answers Specify needed information and analyze results.
Decision-Making Role - Answers Helps reduce risks in marketing decisions.
Business Planning - Answers Integral part of developing business strategies.
Research Viability - Answers Determines feasibility of new products/services.
Research Problem Identification - Answers Defines objectives and required information extent.
Situational Analysis - Answers Collects information on market and competition.
Formal Investigation - Answers Involves structured data collection methods.
Research Design - Answers Framework for conducting marketing research.
Exploratory Research - Answers Gains better understanding of research problems.
Descriptive Research - Answers Describes marketing mix characteristics and associations.
Causal Research - Answers Investigates cause-and-effect relationships.
Primary Data - Answers Original information collected directly from sources.
Secondary Data - Answers Previously published information for analysis.
Quantitative Research - Answers Data expressed using numbers and statistics.
Qualitative Research - Answers Descriptive data categorized by traits.
Surveys - Answers Collects data through questionnaires from users.
Interviews - Answers One-on-one discussions with target market members.
Focus Group Discussion - Answers Group discussion led by a moderator.
Customer Observation - Answers Researcher observes customer behavior and communication.
Data Analysis - Answers Classifies and interprets collected data.
Research Report - Answers Written summary of findings and recommendations.
, Marketing Research Importance - Answers Aids in planning, decision-making, and understanding
markets.
Consumer Market - Answers Individuals purchasing goods for personal use.
Purchase Decision Process - Answers Steps consumers take before buying a product.
Need Recognition - Answers Consumer identifies needs to be satisfied.
Information Search - Answers Gathering data from various sources.
Product Evaluation - Answers Comparing options based on quality and features.
Final Purchase Decision - Answers Consumer selects product after thorough evaluation.
After-Purchase Evaluation - Answers Consumer assesses satisfaction post-purchase.
Consumer Evaluation - Answers Assessment of product satisfaction post-purchase.
Cultural Factors - Answers Beliefs and values learned from society.
Social Factors - Answers Influences from social interactions and groups.
Reference Group - Answers Individuals influencing purchasing decisions.
Social Role - Answers Expected behavior based on individual responsibilities.
Social Status - Answers Economic standing influencing purchasing power.
Personal Factors - Answers Individual characteristics like age and lifestyle.
Psychological Factors - Answers Mental processes affecting consumer behavior.
Motivation - Answers Reason driving an individual's behavior.
Perception - Answers Unique interpretation of objects by individuals.
Learning - Answers Behavior change from knowledge or experience.
Beliefs and Attitudes - Answers Assumptions made about objects or phenomena.
Involvement - Answers Willingness to gather information before purchase.
Variety Seeking Behavior - Answers Low involvement, trying new or cheap products.
Habitual Buying Behavior - Answers Minimal involvement in routine purchases.
Dissonance-Reducing Behavior - Answers Post-purchase anxiety about buying decisions.
Complex Buying Behavior - Answers High involvement in expensive product purchases.
