2025 ( 100% Pass)
ethos - Answers name used by Aristotle for what modern students of communication refer to as
credibility
credibility - Answers audience's perception of whether a speaker is qualified to speak on a given topic,
two major factors influencing a speaker's credibility are competence and character
initial credibility - Answers credibility of a speaker before she or he starts to speak
derived credibility - Answers credibility of a speaker produced by everything she or he says during the
speech
terminal credibility - Answers credibility of a speaker at the end of the speech
creating common ground - Answers technique in which a speaker connects himself or herself with the
values, attitudes, or experiences of the audience
evidence - Answers supporting materials used to prove or disprove something
logos - Answers name used by Aristotle for the logical appeal of a speaker, two major elements of logos
are evidence and reasoning
reasoning - Answers process of drawing a conclusion on the basis of evidence
reasoning from specific instances - Answers reasoning that moves from particular facts to a general
conclusion
reasoning from principle - Answers reasoning that moves from a general principle to a specific
conclusion
causal reasoning - Answers reasoning that seeks to establish the relationship between causes and
effects
analogical reasoning - Answers reasoning in which a speaker compares two similar cases and infers that
what is true for the first case is also true for the second
fallacy - Answers error in reasoning
hasty generalization - Answers fallacy in which a speaker jumps to a general conclusion on the basis of
insufficient evidence
false cause - Answers fallacy in which a speaker mistakenly assumes that because one event follows
another, the first event is the cause of the second