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COB 300 Marketing: Antwerp Exam Questions Verified Answers New Update
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COB 300 Marketing: Antwerp Exam Questions Verified Answers New Update 4 Eras of Marketing - Answers - 1. Production Era () 2. Sales Era ( 3. Marketing Concept Era ( 4. Customer relationship era (1990 - Present) Requirements for marketing - Answers - 1. 2+ parties with unsatisfied needs 2....

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  • November 25, 2024
  • 9
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • cob 300
  • cob 300 marketing
  • cob 300 marketing antwerp exam
  • cob 300 marketing antwerp exam questions
  • exam questions verified answers

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  • COB 300
  • COB 300

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COB 300 Marketing: Antwerp Exam
Questions Verified Answers New
Update
4 Eras of Marketing - Answers -✔✔ 1. Production Era (1840 - 1930)
2. Sales Era (1920 - 1970
3. Marketing Concept Era (1855 - 1995
4. Customer relationship era (1990 - Present)

Requirements for marketing - Answers -✔✔ 1. 2+ parties with unsatisfied needs
2. Desire and ability to be satisfied
3. A way for the parties to communicate
4. Something to exchange

Malows's Hierarchy of Needs - Answers -✔✔ Market segments based on pyramid
levels
Physiological, safety, love and belonging, esteem, self actualization

Benefit segmentation - Answers -✔✔ Dividing customers into different market
segments based on the benefits they seek from product purchase and consumption

4 Ps - Answers -✔✔ 1. Product
2. Price
3. Promotion
4. Place

Target Market - Answers -✔✔ One or more specific groups of potential customers
where marketing is directed

Ultimate consumers - Answers -✔✔ People who use the products and services
purchased for a household, also called consumers, buyers or customers

Organizational buyers - Answers -✔✔ manufacturers, wholesalers, retailers and
government agencies that buy products and services for their own use or resale

Utility - Answers -✔✔ Value or benefit received by the user of the product

Exchange - Answers -✔✔ the trade of things of value between a buyer and a seller so
that each is better off after the trade

, Market - Answers -✔✔ people with both the desire and the ability to buy a specific
offering

Marketing mix - Answers -✔✔ the marketing manager's controllable factors, 4ps - that
can be used to solve a marketing problem

Customer value proposition - Answers -✔✔ cluster of benefits that an organization
promises customers to satisfy their needs

Marketing program - Answers -✔✔ a plan that integrates the marketing mix to provide
a good, service or idea to prospective buyers

Market segments - Answers -✔✔ relatively homogenous groups of buyers that have
common needs and respond similarly to a marketing action

Customer experience - Answers -✔✔ the internal response that customers have to all
aspects of an organization and its offering

Product - Answers -✔✔ a good, service or idea consisting of a bundle of tangible and
intangible attributes that satisfies customers needs and is received in exchange for
money or something else of value

How industry is structured - Answers -✔✔ Industry-->offerings-->for and nonprofits--
>sustainable development

Goals for nonprofits - Answers -✔✔ 1. Clients
2. Satisfaction
3. Efficiency

Goals for for profits - Answers -✔✔ 1. Sales
2. Market share
3. Profits

2 VALS types - Answers -✔✔ 1. Experiencer
2. Innovater

Discipline of market leaders - Answers -✔✔ 1. Customer intimacy
2. Product leadership
3. Operational excellence

Operational Excellence Golden Rule - Answers -✔✔ Variety kills efficiency

Product Leadership Golden Rule - Answers -✔✔ Cannibalize your success with
breakthroughs

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