HUBSPOT INBOUND MARKETING
CERTIFICATION EXAM 2024 NEWEST ACTUAL
EXAM COMPLETE 300 QUESTIONS WITH
DETAILED VERIFIED ANSWERS (100% CORRECT
ANSWERS) / ALREADY GRADED A+
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Terms in this set (82)
Fictional, generalized representation of your ideal
What is a buyer persona? customer created through research and analysis of
who is already buying from you
- Customers' backgrounds, goals, and challenges
What type of information - Interests and needs
do you need to curate a - Age
buyer persona? - Incentives/Motivations
- From where they get their information
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, 11/24/24, 6:33 AM HUBSPOT INBOUND MARKETING CERTIFICATION EXAM 2024 NEWEST ACTUAL EXAM COMPLETE 300 QUESTIONS WIT…
What are negative People that aren't a great fit for your business
personas?
- Surveys
What are the different - Forms
ways to conduct buyer - Your sales team
persona research? - Social media
- Interviews
Questions that provide context about a buyer's
What questions should
demographics, their reasons for investing in your
you ask in buyer persona
product, and what influences each phase of their
interviews?
decision making
How can buyer personas They allow personalization of marketing for different
affect your marketing, segments of your audience. They help these strategies
sales, and service become more focused and custom.
strategies?
What are the two things 1. Demographic insights
that make up buyer 2. Buying insights
personas?
1. Awareness stage
What are the stages of the
2. Consideration stage
buyer's journey?
3. Decision stage
- How do buyers describe their challenges or goals?
What questions will help
- What symptoms are your buyers experiencing?
you define the awareness
- How to buyers consume content or conduct
stage?
research?
- What are possible solutions to address their
What questions will help challenge or goal?
you define the - How do buyers perceive the pros and cons of each
consideration stage? solution?
- How do buyers decide on the right solution?
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