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UI AND UX Design Unlock Success Expertly Crafted Graded Questions Sharpen Your UX Edge: Pass the Exam, Elevate Your Expertise Customized for Top Academic Performance

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UI AND UX Design Unlock Success Expertly Crafted Graded Questions Sharpen Your UX Edge: Pass the Exam, Elevate Your Expertise Customized for Top Academic Performance

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UI AND UX Design
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Institution
UI AND UX Design
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UI AND UX Design

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Uploaded on
November 12, 2024
Number of pages
31
Written in
2024/2025
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Exam (elaborations)
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UI AND UX Design Unlock Success Expertly
Crafted Graded Questions Sharpen Your UX
Edge: Pass the Exam, Elevate Your Expertise
Customized for Top Academic Performance
Which of the following is a STRENGTH of surveys as a UX method?

A. Measuring Behaviors

B. Understanding *why* people do things

C. Describing Opinions of a Group of People

D. Conducting Exploratory Work - CORRECT ANS- -C



Which of the following is NOT a way to match your UX goals to survey methods?

A. Launch an exploratory survey to determine UX goals.

B. Ask why you want to have the data.

C. Have a story for why surveys are the best way to meet this UX goal.

D. Define goals before choosing metrics. - CORRECT ANS- -A



This term describes the total set of people you want to be able to represent with your
survey.

A. Sample

B. Response Rate

C. Respondents

D. Population - CORRECT ANS- -D



What term is used to describe the actual questions you ask people?

A. Respondent

,B. Instrument

C. Frame

D. Population - CORRECT ANS- -B



Which of the following is the most accurate statement?

A. Error can be reduced by designing surveys as well as well as possible within resource
constraints.

B. Error should be reduced to zero before launching a survey.

C. It's impossible to affect error one way or another.

D. Surveys should never be trusted because of how much error they involve. - CORRECT
ANS- -A



This is error that is introduced when your questions somehow don't actually get to the
concept you're interested in.

A. Coverage Error

B. Sampling Error

C. Measurement error

D. Nonresponse Error - CORRECT ANS- -C



This is the error that is introduced because some portion of the population is refusing to
answer your questions.

A. Coverage error

B. Nonresponse error

C. Sampling error

D. Measurement error - CORRECT ANS- -B

,This is the error that is introduced because the way you are asking questions is going to
miss some big chunk of your population of interest.

A. Measurement error

B. Nonresponse error

C. Sampling frame

D. Sampling error - CORRECT ANS- -D



Which of the following is most accurate?

A. Surveys are good at broad descriptions of groups, but not at precise measurements.

B. Surveys have largely been abandoned in modern research because they are so
inaccurate.

C. Surveys should never be combined with other types of methods.

D. Surveys are good at measuring behavioral outcomes. - CORRECT ANS- -A



Which of the following is NOT a type of sampling?

A. Census

B. Sampling Frame

C. Probability

D. Convenience - CORRECT ANS- -B



Which of the following is NOT important to consider when defining your population?

A. Number of questions you want to ask

B. Characteristics of the people you're interested in

C. Survey mode

D. Relationship to the product - CORRECT ANS- -A



Which of the following is the best definition of a probability sample?

, A. Almost every member of your population has some chance to be selected for the survey.

B. Only those people who will probably answer the survey are sampled from the
population.

C. Every member of your population has some chance to be selected for the survey.

D. You invite every member of the population to participate in the survey. - CORRECT ANS- -
C



Which of the following would NOT be an example of a sampling frame?

A. A social media site, like Twitter

B. An organization's email directory

C. All phone numbers in the U.S.

D. User names of everyone who logged into the site this month - CORRECT ANS- -A



Which of the following is a reason why you might use non-probability samples rather than
probability samples?

A. Ability to represent the population better

B. Quality of data

C. Cost

D. Ability to get more responses - CORRECT ANS- -C



Which of the following is NOT an example of convenience sampling?

A. Asking people on a street corner to answer some questions.

B. Posting flyers in a doctor's office asking for participants who have had a cold recently.

C. Asking your friends on Facebook or Twitter to answer questions for you.

D. Emailing all students at a university based on a random sample of email addresses
provided by the administration - CORRECT ANS- -D

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