Pearson Edexcel International Advanced Level Business International Advanced
LevelUNIT 4: Global business QP JANUARY 2024
[Author name] [Date] [Course title]
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel International Advanced Level
Wednesday 17 January 2024
reference WBS14/01
Afternoon (Time: 2 hours) Paper
Business
International Advanced Level
UNIT 4: Global business
You must have: Total Marks
Source Booklet (enclosed)
Pearson Edexcel International Advanced Level Business International Advanced Level
UNIT 4: Global business QP JANUARY 2024
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
• centre number and candidate number.
• Answer ALL questions in Sections A, B and C.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in brackets
• – use this as a guide as to how much time to spend on each question.
Calculators may be used.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
P73480A
©2024 Pearson Education Ltd.
*P73480A0116*
S:1/1/1/
, SECTION A
Read Extracts A, B, C and D in the Source Booklet before answering Question 1.
DO NOT WRITE IN THIS AREA
Write your answers in the spaces provided.
1 (a) Using the data in Extract A, calculate the price elasticity of demand (PED) for
Reckitt Benckiser’s products following the price change in 2022. You are
advised to show your working.
(4)
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DO NOT WRITE IN THIS AREA
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DO NOT WRITE IN THIS AREA
2
*P73480A0216*
LevelUNIT 4: Global business QP JANUARY 2024
[Author name] [Date] [Course title]
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel International Advanced Level
Wednesday 17 January 2024
reference WBS14/01
Afternoon (Time: 2 hours) Paper
Business
International Advanced Level
UNIT 4: Global business
You must have: Total Marks
Source Booklet (enclosed)
Pearson Edexcel International Advanced Level Business International Advanced Level
UNIT 4: Global business QP JANUARY 2024
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
• centre number and candidate number.
• Answer ALL questions in Sections A, B and C.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in brackets
• – use this as a guide as to how much time to spend on each question.
Calculators may be used.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
P73480A
©2024 Pearson Education Ltd.
*P73480A0116*
S:1/1/1/
, SECTION A
Read Extracts A, B, C and D in the Source Booklet before answering Question 1.
DO NOT WRITE IN THIS AREA
Write your answers in the spaces provided.
1 (a) Using the data in Extract A, calculate the price elasticity of demand (PED) for
Reckitt Benckiser’s products following the price change in 2022. You are
advised to show your working.
(4)
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
DO NOT WRITE IN THIS AREA
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
DO NOT WRITE IN THIS AREA
2
*P73480A0216*
