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MNM3709 Assignment 4 (ANSWERS) Semester 2 2024 - DUE 30 October 2024 Course Strategic Marketing (MNM3709)

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MNM3709 Assignment 4 (ANSWERS) Semester 2 2024 - DUE 30 October 2024 Course Strategic Marketing (MNM3709)

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MNM3709
Assignment 4 (ANSWERS)
W Semester 2 2024 - DUE 30
5
e
tip
October 2024

, MNM3709 Assignment 4 (ANSWERS) Semester 2 2024 - DUE 30 October 2024

THEOMEI APPAREL COMPANY PROFILE Theomei Apparel is a South African

manufacturing company founded in 2015 in Mahube Valley, Mamelodi East, Pretoria by

Theodosia Bambo, a single mother of two who has a background in the construction

industry. The company specialises in producing tailor-made and bespoke scrubs for the

medical and beauty industries. Theomei Apparel started as a reseller but later ventured

into manufacturing, after spotting a gap in the market for locally made scrubs. With a

small but dedicated team, the company set up a small factory in Bambo's garage and

they enrolled in a short course to enhance their skills. Theomei Apparel has secured

contracts with health and beauty spas, a pharmacy and Medunsa, and is currently

incubated at The Innovation Hub. The company's long-term goal is to establish a shop at

a health university and become the leader in providing bespoke scrubs to hospitals.

MNM3709/105/2/2024 6 QUESTION 1 [12 MARKS] Analyse Theomei Apparel's external

environment and provide a summary of each of the following environments (no more

than 200 words per environment): 1. Economic environment 2. Technological

environment 3. Political and legal environment 4. Global or international environment

MARKING RUBRIC QUESTION 1 Per environment 0 Marks 1 Mark 2 Marks


OVERVIEW OF MNM3709 Assignment 4 Semester 2 2024

This portfolio provides a comprehensive overview of Theomei Apparel, a South

African manufacturing company founded in 2015 by Theodosia Bambo in Mahube

Valley, Mamelodi East, Pretoria. Specializing in tailor-made scrubs for the medical

and beauty industries, Theomei Apparel emerged from humble beginnings, initially

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