AS
BUSINESS
Paper 2 Business 2
Friday 24 May 2024 Afternoon Time allowed: 1 hour 30 minutes
For Examiner’s Use
Question Mark
1
2
3
4
5
6
7
8
TOTAL
7131/2
, 2
Answer all questions.
Read the source in the Insert.
0 1 In 2023, PE Ltd had 120 employees.
The number of products it produced increased by 10% from 2022 to 2023.
Using Figure 1, calculate PE Ltd’s annual labour productivity in 2023.
[3 marks]
3
0 2 Using Figure 2, calculate the monthly margin of safety for PE Ltd in 2023.
[3 marks]
3
*02*
, 3
0 3 PE Ltd is considering targeting individual customers directly in addition to selling to
businesses.
Explain one impact this change could have on its promotional mix.
[4 marks]
Extra space
4
Turn over for the next question
Turn over ►
, 4
Do not write
outside the
0 4 PE Ltd is deciding whether to enter a new market by targeting individual households box
directly.
Analyse how PE Ltd might benefit from using a decision tree when making this decision.
[9 marks]
Extra space
9
BUSINESS
Paper 2 Business 2
Friday 24 May 2024 Afternoon Time allowed: 1 hour 30 minutes
For Examiner’s Use
Question Mark
1
2
3
4
5
6
7
8
TOTAL
7131/2
, 2
Answer all questions.
Read the source in the Insert.
0 1 In 2023, PE Ltd had 120 employees.
The number of products it produced increased by 10% from 2022 to 2023.
Using Figure 1, calculate PE Ltd’s annual labour productivity in 2023.
[3 marks]
3
0 2 Using Figure 2, calculate the monthly margin of safety for PE Ltd in 2023.
[3 marks]
3
*02*
, 3
0 3 PE Ltd is considering targeting individual customers directly in addition to selling to
businesses.
Explain one impact this change could have on its promotional mix.
[4 marks]
Extra space
4
Turn over for the next question
Turn over ►
, 4
Do not write
outside the
0 4 PE Ltd is deciding whether to enter a new market by targeting individual households box
directly.
Analyse how PE Ltd might benefit from using a decision tree when making this decision.
[9 marks]
Extra space
9
