Intro to Bus Milestone 2 Exam Q’s and
A’s (Intro to Bus M2 Sophia)
A line of devices from an electronics manufacturer experienced a peak in
sales. The company then decided to simplify the product line to focus on a
few key devices and aggressively promoted these specific products.The
product is in which phase of the product life cycle? - -Maturity
-Select the item below that is a characteristic of holistic marketing. - -
Considering all business aspects when marketing products
-Which of the following is true about brand collateral? - -A product package
should promote the product as well as protect it.
-Select the item below that illustrates push marketing. - -Demonstrating a
product at a trade show
-In which of the ways below is green marketing different from green
washing? - -Promotes environmental benefits for social responsibility
reasons
-Which statement is an example of the threat component of a SWOT
analysis? - -A company experiences price fluctuations for supplies because
of a drought.
-Which of the following must a company do to effectively use technology in
its marketing efforts? - -Review the implemented technology formats on a
regular basis to determine if any changes need to be made.
-A garden supply company advertised that a specific brand of fertilizer was
on sale for a limited time.
Which of the following is likely to be the reason the price was lowered? - -
The company was able to buy a large amount of the fertilizer from its
supplier.
-Select the example below that represents a sales promotion. - -A buy-one-
get-one-free coupon for a dinner entree
-Which of the following is a disadvantage to using an intermediary? - -Can
increase the cost of a product or service
-Which of the following would cause a going-out-of-business sale to be
considered false advertising? - -The company keeps the location open.
A’s (Intro to Bus M2 Sophia)
A line of devices from an electronics manufacturer experienced a peak in
sales. The company then decided to simplify the product line to focus on a
few key devices and aggressively promoted these specific products.The
product is in which phase of the product life cycle? - -Maturity
-Select the item below that is a characteristic of holistic marketing. - -
Considering all business aspects when marketing products
-Which of the following is true about brand collateral? - -A product package
should promote the product as well as protect it.
-Select the item below that illustrates push marketing. - -Demonstrating a
product at a trade show
-In which of the ways below is green marketing different from green
washing? - -Promotes environmental benefits for social responsibility
reasons
-Which statement is an example of the threat component of a SWOT
analysis? - -A company experiences price fluctuations for supplies because
of a drought.
-Which of the following must a company do to effectively use technology in
its marketing efforts? - -Review the implemented technology formats on a
regular basis to determine if any changes need to be made.
-A garden supply company advertised that a specific brand of fertilizer was
on sale for a limited time.
Which of the following is likely to be the reason the price was lowered? - -
The company was able to buy a large amount of the fertilizer from its
supplier.
-Select the example below that represents a sales promotion. - -A buy-one-
get-one-free coupon for a dinner entree
-Which of the following is a disadvantage to using an intermediary? - -Can
increase the cost of a product or service
-Which of the following would cause a going-out-of-business sale to be
considered false advertising? - -The company keeps the location open.
