100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
AQA A-level BUSINESS Paper 2 Business 2 QP MAY 2024 $12.99   Add to cart

Exam (elaborations)

AQA A-level BUSINESS Paper 2 Business 2 QP MAY 2024

 5 views  0 purchase
  • Course
  • AQA A-level BUSINESS
  • Institution
  • AQA A-level BUSINESS

AQA A-level BUSINESS Paper 2 Business 2 QP MAY 2024

Preview 3 out of 24  pages

  • September 5, 2024
  • 24
  • 2024/2025
  • Exam (elaborations)
  • Only questions
  • AQA A-level BUSINESS
  • AQA A-level BUSINESS
avatar-seller
papersbybree
AQA A-level BUSINESS Paper 2 Business 2 QP MAY 2024

Please write clearly in block capitals.


Centre number Candidate number


Surname

Forename(s)

Candidate signat ure
I declare this is my own work.



A-level
BUSINESS
Paper 2 Business 2


Tuesday 21 May 2024 Morning Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
 a calculator. Question Mark
1.1
Instructions 1.2
 Use black ink or black ball-point pen.
1.3
 Fill in the boxes at the top of this page.
 Answer all questions. 1.4
 You must answer the questions in the spaces provided. Do not write 2.1
outside the box around each page or on blank pages. 2.2
 If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s). 2.3
 Do all rough work in this answer book. Cross through any work you 3.1
do not want to be marked. 3.2
3.3
Information
 The marks for questions are shown in brackets. TOTAL
 The maximum mark for this paper is 100.




IB/G/Jun24/G4004/E6 7132/2

, 2
Do not write
outside the
Answer all questions in the spaces provided. box




0 1 Read the information below and then answer the questions that follow.

Biggs Ltd

Biggs Ltd operates in the snack food market, selling crisps, nuts and other savoury
products. Potatoes are a key ingredient in its snacks. The price of potatoes has risen by
35% over the last two years.

The company is one of six firms who dominate a market that has been growing strongly for
ten years. The market growth is largely due to the development of new snacks designed
for children. However, Biggs Ltd’s market share has been falling since 2019.

Biggs Ltd plans to launch a completely new range of products in 2024. It will promote this
by sponsoring a major televised sporting competition which has children and families as its
audience.


Appendix A Extract from Biggs Ltd’s recent financial statements

2023 2022
£000s £000s

Revenue 47 569 46 994

Gross profit 22 289 22 820

Operating profit 4 650 4 701

Payables 5 056 5 221




Appendix B Labour productivity for Biggs Ltd and the snack food industry average
(shown as an index number, base year = 2017)


Year Biggs Ltd Industry average

2020 104.2 104.3

2023 100.3 105.9




IB/G/Jun24/7132/2

, 3
Do not write
outside the
Appendix C Marketing expenditure as a percentage of revenue, 2020–2024* box




* 2024 based on Biggs Ltd’s forecast.



Appendix D Results of market research conducted with families on Biggs Ltd’s new
product range and the promotional campaign


Average survey score by age group
Survey question
6 to 16 17 to 35 36
years years years and over

I will definitely try the new products
9.9 7.2 1.8
when they are available.

The promotional campaign
improves my view of Biggs Ltd’s 8.3 6.3 8.0
brand.

I frequently consume snack foods
8.9 6.9 2.7
at sports events.

Scale: 10 = strongly agree, 5 = neither agree nor disagree, 0 = strongly disagree


Source: Data from 27 interviews with families, conducted by Biggs Ltd in 2021.




Turn over ►


IB/G/Jun24/7132/2

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller papersbybree. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $12.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

78834 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$12.99
  • (0)
  Add to cart