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TELUS RATER EXAM QUESTIONS AND ANSWERS WITH RATIONALES COMPLETE AND WELL EXPLAINED 100% CORRECTLY VERIFIED BY EXPERTS AND GRADED A+ LATEST UPDATE 2024 100% GUARANTEED SUCCESS AFTER DOWNLOAD (ALL YOU NEED TO PASS YOUR EXAMS) AC Ad Creative; The Ad Creative is an advertisement that can appear LP Landing Page; Where you're sent when you click the AC. The first page that appears. Query A word or phrase searched for User Intent What the user is actually searching for. Content Page The webpage that the user is currently visiting Business Page A page the advertiser specifically wants the audience to visit In-Market When the user is in the market for a product or service Do all queries have the approximate location provided? No Exact Intent An ad might address the user's exact intent Nearby Intent An ad that offers the user an approximate solution or something that usually goes with the queried item. Only Topical Connection An ad might offer something that is topically related to the query, but does not address the nearby intent at all Substitutability An ad might offer the user a product or service that is not exactly what the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer] might show up. When the ad presents a product or service that has some difference to the queried one, you will have to carefully assess how well the advertised product or service is connected to the user's original query. Reasonable Substitute When the user indicates that they want a certain product / service from a certain brand or provider, and the ad appears to offer the same or a very similar product / service from a different brand, provider or competitor, you should generally consider this as a reasonable substitute / alternative to the queried product / service.
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