COM2603
Assignment 1
2024
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Integrated Organisational Communication
COM2603 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE
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SECTION 1 INTERCULTURAL COMMUNICATION QUESTION 1 Explain the
concept of ‘global village’ and discuss the role of technology in facilitating
human communication. (10) QUESTION 2 Discuss the view of communication
as symbolic and provide two examples of symbolic communication from your
own culture. (5) QUESTION 3 Provide an explanation of Individualism and
Collectivism and give relevant examples. (5) QUESTION 4 Read the following
scenario and answer the questions that follow. On a bursting Johannesburg
Street, a group of friends from various countries gather around a vibrant
graffiti wall adorned with references to international music, films, and TV
shows. They engage in animated conversations, blending languages and
dialects, as they exchange recommendations, critique artistic choices, and
enthusiastically celebrate the universality of their shared cultural experiences.
4.1 What is popular culture? (5) 4.2 Define cultural imperialism and give one
example thereof. (5) Sub-total: [30] 22 SECTION 2 DEVELOPMENT
COMMUNICATION QUESTION 1 1.1 Dependency theory’s criticism of the
dominant paradigm gave rise to demands for a restructuring of the world’s
economic and communication systems. Define the New World Information
and Communication Order (NWICO) and discuss its aims. (5) 1.2 Provide a
discussion of media imperialism, with relevant examples from the media. (5)
1.3 Discuss the role played by multinational/transnational corporations to
advance the new kind of imperialism and provide two examples of these types
of corporations. (5) QUESTION 2 2.1 Briefly discuss the idea of participatory
communication. (3) 2.2 Define participatory research. (2) 2.3 Discuss the
assumptions of participatory research. (5) 2.4 Describe how you would
conduct participatory research in your community by focusing on the three
steps of the participatory research process. (5) Sub-total: [30] SECTION 3
HEALTH COMMUNICATION QUESTION 1 1.1 What does empowerment in
the healthcare provider (HCP)-patient relationship entail? (3) 1.2 Define
control in the medical setting between the healthcare provider (HCP)-patient
relationship. Thereafter, name the two types of control. (4) 1.3 How can HCPs
aim to empower patients? (6) QUESTION 2 Read the scenario below and
answer the questions that follow. A newly innovated exercise app for healthy