HubSpot Inbound Marketing Certification Exam| Questions and Verified Answers| 100% Correct (New 2024/ 2025)

HubSpot Inbound Marketing Certification Exam| Questions and Verified Answers| 100% Correct (New 2024/ 2025) What is statistical significance? - ANS-When the results of your research show that the relationships between the variables you're testing aren't random; they influence each other What's the definition of marketing automation? - ANSA software platform designed to help marketers automate repetitive tasks What's the definition of artificial intelligence? - ANSTechnology that applies advanced analysis and logicbased techniques, including machine learning to interpret events, support and automate decisions, and take actions How can automation and AI be used in streamlining productivity and efficiency? - ANS-They can be leveraged in accomplishing repetitive tasks as well as mitigating human error Data hygiene - ANS-The process of ensuring all incorrect, duplicate, or unused data is properly classified and migrated into the appropriate lifecycle stage for storage, archival, or destruction on an ongoing basis through automated policy enforcement How do data privacy and data hygiene relate? - ANSHaving good practices in place regarding data privacy allows you to address your data hygiene more comprehensively What is a buyer persona? - ANS-Fictional, generalized representation of your ideal customer created through research and analysis of who is already buying from you What type of information do you need to curate a buyer persona? - ANS-- Customers' backgrounds, goals, and challenges - Interests and needs - Age - Incentives/Motivations - From where they get their information What are negative personas? - ANS-People that aren't a great fit for your business What are the different ways to conduct buyer persona research? - ANS-- Surveys - Forms - Your sales team - Social media - Interviews What questions should you ask in buyer persona interviews? - ANS-Questions that provide context about a buyer's demographics, their reasons for investing in your product, and what influences each phase of their decision making