2023 AQA GCSE BUSINESS 8132/2 Paper 2 Influences of marketing and finance on business activity Question Paper & Mark scheme (Merged) June 2023 [VERIFIED]

2023 AQA GCSE BUSINESS 8132/2 Paper 2 Influences of marketing and finance on business activity Question Paper & Mark scheme (Merged) June 2023 [VERIFIED] GCSE BUSINESS Paper 2 Influences of marketing and finance on business activity Monday 12 June 2023 Afternoon Time allowed: 1 hour 45 minutes Materials For this paper you must have: • a calculator. Instructions • Use black ink or black ball-point pen. • Fill in the boxes at the top of this page. • Answer all questions. • You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. • If you need extra space for your answer(s), use the lined pages at the end of this book. Write the question number against your answer(s). • Do all rough work in this answer book. Cross through any work you do not want to be marked. Advice • The marks for each question are shown in brackets. • The maximum mark for this paper is 90. For Examiner’s Use Section Mark A B C TOTAL *JUN* IB/G/Jun23/E8 8132/2 2 Section A Answer all questions in the spaces provided. For questions with four responses, only one answer per question is allowed. For each question, completely fill in the circle alongside the appropriate answer. CORRECT METHOD WRONG METHODS If you want to change your answer you must cross out your original answer as shown. If you wish to return to an answer previously crossed out, ring the answer you now wish to select as shown. 0 1 . 1Which of the following is a method of secondary market research? [1 mark] A Focus group B Internet research C Interview D Questionnaire 0 1 . 2 Which of the following describes dividing potential customers into groups based on different characteristics? [1 mark] A Differentiation B Globalisation C Integration D Segmentatio